About Landing Pages

Landing pages are standalone web pages that your contacts or potential contacts can “land” on when they click through from an email, ad, social post, or other location on the web. Marketers typically use landing pages to achieve specific, short-term goals. For example, you might create a landing page to promote a limited-time offer or sell a specific product.

In this article, you'll learn how landing pages work in Mailchimp, and how you can use them to streamline your marketing.

How Landing Pages Work in Mailchimp

In Mailchimp, landing pages live alongside other campaign types. Landing pages are free to all Mailchimp users, so you can build as many as you need.


To get started, choose a template and use our landing page builder to design and configure your pages. It works a lot like our email designer, so you have control over your layout and can add or remove content blocks as needed.

The biggest benefit? Our landing page templates are simple and easy to use, but the impact can be huge.

How to Use Landing Pages

All landing pages you publish are live on the web and have a unique URL, so you can share them and use them in your other campaigns and marketing materials.

  • Use landing pages with other campaigns
    Landing pages are versatile, so you can pair them with other Mailchimp campaigns to target contacts in all phases of your marketing plan. When you publish a landing page with a signup form, we’ll generate an automated welcome email and an ad for you to review. You can also create an ad with a call-to-action button linked to your landing page. To learn more, check out Promote Your Landing Page

  • Share on social media
    Post to Facebook, Instagram, and Twitter to drive traffic to your page without ever leaving your Mailchimp account using a social post. Or copy your landing page URLs and share them on any social networks.

  • Tag contacts on signup Landing pages with a signup form can add up to five tags to contacts who subscribe. You can organize contacts into an existing tag or into a new tag so that you can segment similar contacts later.


Ready to get started? Here are some resources to help!

Get Inspired and Learn Best Practices

Want to know what makes a successful landing page? To get some help with your design or see more landing page examples, check out these tips.

Create a Landing Page

Our detailed Create a Landing Page article walks you through each step of the process.

Learn About Landing Page URLs

For information about how landing page URLs work and how you can edit them, take a look at our article About Landing Page URLs. If you own your domain, you can use your own domain on a landing page URL.

Learn About Tracking Options

For a more in-depth look at how people are interacting with your landing pages, check out how you can Track with Mailchimp, use Facebook Pixel, and add Google Analytics.

Learn About Reports

Want to know what kind of metrics you can collect with your published landing pages? Check out Landing Page Reports.

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