About Landing Pages

Landing pages are standalone web pages that your contacts or potential contacts can “land” on when they click through from an email, ad, or other digital location. Marketers typically use landing pages to achieve specific, short-term goals. For example, you might create a landing page to promote a limited-time offer or sell a specific product.

Landing Pages are free to use and available to all Mailchimp users. In this article, you'll learn how Landing Pages work in Mailchimp, and how you can use them to streamline your marketing.

How Landing Pages Work in Mailchimp

In Mailchimp, Landing Pages live alongside other campaign types. Landing pages are free to all Mailchimp users, so you can build as many as you need.


You'll use our Landing Page builder to design and configure your pages. It works a lot like our Email Designer, so you have control over your layout and can add or remove content blocks as needed.

The biggest benefit? Our landing page templates are simple and easy to use, but the impact can be huge.


There are several types of templates for landing pages: some are intended to help you grow your list and some can help you showcase and sell a product or service. Like all Mailchimp email campaigns, Landing Pages are mobile-responsive, so your design will look great on any device.

Grow Your List

The Grow Your List template comes with a default logo placeholder and a signup form content block. Use it to encourage visitors to sign up for your list. Consider offering potential contacts a free download or entry into a contest. Bonus: like our other form options, you can segment by signup source to target your landing page signups later.
Unedited signup page template.

Each of our Lead Generation templates also include a signup form content block to help you grow your list. These templates are also customizable, so you can add or remove content blocks, and style them to fit the look and feel of your brand.

Sell a Product or Service

The Sell Products template comes with a default logo placeholder and a product content block. Use it to promote a product or service, or advertise a sale. Insert a product from your store, style the page to fit your brand, and customize your sales pitch.
Unedited product page template.

The Accept Payments templates include a payment content block. Use it to sync with items in your Square account and help visitors buy an item with a credit or debit card, without having to leave your landing page.


The payment content block is not available for accounts with a connected Shopify store.

How to Use Landing Pages

All landing pages you publish are live on the web and have a unique URL, so you can share them and use them in your other campaigns and marketing materials.

  • Use Landing Pages with Other Campaigns
    Landing pages are versatile, so you can pair them with other Mailchimp campaigns to target contacts in all phases of your marketing plan. When you publish a signup landing page, we’ll generate an automated welcome email and an ad for you to review, or you can create an ad with a call-to-action button linked to your landing page. To learn more, check out Promote Your Landing Page

  • Share on social media
    Copy your landing page URLs and share them on any social media platform to drive traffic to your page.


Ready to get started? Here are some resources to help!

Get Inspired and Learn Best Practices

Want to know what makes a successful landing page? To get some help with your design or see more landing page examples, check out these tips and get those creative juices flowing.

Create a Landing Page

Ready to do this thing? Learn how to create a landing page.

Learn About Landing Page URLs

For information about how landing page URLs work and how you can edit them, take a look at our article About Landing Page URLs. If you own your domain, you can use your own domain on a landing page URL.

Learn About Tracking Options

For an more in depth look at how people are interacting with your landing pages, take a look at how you can Track with Mailchimp, use Facebook Pixel, and add Google Analytics.

Learn About Reports

Want to know what kind of metrics you can collect with your published landing pages? Check out Landing Page Reports.

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