Create a Social Post

Post to Facebook, Instagram, and Twitter without ever leaving your Mailchimp account. Choose your social channels and add your content, and we'll help you publish everything at once.

In this article, you'll learn how to create and publish social posts from Mailchimp.

Before You Start

Here are some things to know before you begin this process.

Create Campaign

To create a social post, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click Create Campaign.
  3. Click Social Post.
  4. Enter a campaign name and click Begin.

This will take you to the social post builder, where you’ll choose your channels, add your content, and publish your post.

Choose Channels

You can publish a social post to a connected Facebook Page, Instagram business profile, Twitter profile, or any combination of the three.

To choose the channels for your social post, follow these steps.

  1. In the Social Channels section of the social post builder, click Edit Channel.
  2. Toggle the sliders to choose your channels. Then, click the drop-down menu to choose a specific page or profile.
  3. Click Save.

Add Content

You’ll add the content for each channel individually. Facebook and Twitter posts require text, while Instagram posts require an image.

To add your content, follow these steps.

  1. In the Content section of the social post builder, click Add Content.
  2. Click the channel you want to work with. You can switch between channels at any point while you create your content.
  3. Click Add to launch the Content Studio and choose an image for your post.
    If you don’t want to include an image with your post, skip to step 5. Instagram posts require an image.
  4. In the Content Studio, choose or upload your image and click Insert.

    Here are some other things to consider when you choose your image.

    • You can add up to 4 images for a Facebook or Twitter post, and 1 image for an Instagram post.
    • Animated GIFs work for Twitter posts only and cannot be posted with any other image. Facebook and Instagram posts will display animated GIFs as static images.
    • For Facebook, we recommend you choose a file smaller than 4MB. PNG files larger than 1MB may display as pixelated.
    • For Twitter, we recommend you choose a file smaller than 5MB.
    • For Instagram, we recommend you choose a file smaller than 8MB. Your image size must be at least 150x150px with an aspect ratio of 4:5 to 1:91:1.
  5. In the field provided, add the message you want to include with your post.

    Here are some other things to consider when you add your text.

    • Facebook posts can include up to 500 characters.
    • Twitter posts can include up to 280 characters.
    • Instagram posts can include up to 2,200 characters. We recommend you not add URLs to Instagram posts, as it’s not possible to click or copy a URL in an Instagram caption.
  6. Click Save.

    You can save only after you've added the required content for your selected channels.

After you save, make sure to preview your finished content before you publish.

Publish Your Post

To publish your post to your social channels, follow these steps.

  1. Click Publish.
  2. In the Prepare for Launch modal, click Post Now to confirm.

Nice job! You’ve just published your social post from Mailchimp. After you publish your post, it may take a few minutes to appear in the social channels you selected.

Next Steps

After you publish your post, stay informed about your post’s performance in Facebook and Instagram in the social post report. You’ll see how many people have viewed your post, how many likes and comments your post has received, and more.

About Social Post Reports

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