Looking for help with your list?
Mailchimp lists are now called audiences. They include the same data and functionality as before, along with valuable new insights about your contacts. As we introduce this change over time, you’ll notice fewer places where we still say list. Learn more about this change.
When you post to Facebook or Instagram from Mailchimp, we’ll create a report to show you how your post performed. Monitor your post's reach, impressions, likes, shares, and other key metrics without ever leaving your Mailchimp account.
In this article, you'll learn how to view and understand social post reports.
View Social Post Reports
To view a social post report, follow these steps.
- Navigate to the Reports page.
- If you have more than one audience, click the Current audience drop-down and choose the one associated with your social post.
- Click View Report next to the social post report you want to view.
A report for an auto-post will include the name of the email campaign.
About Social Post Statistics
Your social post report will detail the different ways people interacted with your Facebook or Instagram posts. We’ll update these stats every 4 hours for 48 hours after you publish your post.
The date and time your social posts finish publishing.
The platforms your post published to.
- Last Updated
The date and time we last updated your reports stats.
- Total Reach
The total number of unique people who have seen your post across platforms.
- Total Impressions
The total number of times your post is displayed across platforms.
The sum total of all reactions, comments, and shares by people interacting with your post.
- Impressions vs. Engagement By Platform
A graph comparing the impressions vs. engagement of your post by platform.
- Reactions (Facebook only)
The number of emoji responses your Facebook post received.
- Shares (Facebook only)
The number of times your Facebook post has been shared on Facebook.
- Likes (Instagram only)
The number of times your Instagram post received a “like”.
- Saves (Instagram only)
The number of times your Instagram post was saved.
The number of comments your Facebook or Instagram post received.