About Social Post Reports

When you post to Facebook or Instagram from Mailchimp, we’ll create a report to show you how your post performed. Monitor your post's reach, impressions, likes, shares, and other key metrics without ever leaving your Mailchimp account.

In this article, you'll learn how to view and understand social post reports.

View Social Post Reports

Reports are available for organic social posts. We’ll also create reports for auto-posts to Facebook and auto-posts to Instagram sent with regular email campaigns.

To view a social post report, follow these steps.

  1. Navigate to the Reports page.
  2. If you have more than one audience, click the Current audience drop-down and choose the one associated with your social post.
  3. Click View Report next to the social post report you want to view.

A report for an auto-post will include the name of the email campaign.

About Social Post Statistics

Your social post report will detail the different ways people interacted with your Facebook or Instagram posts. We’ll update these stats every 4 hours for 48 hours after you publish your post.


  • Status
    The date and time your social posts finish publishing.
  • Channels
    The platforms your post published to.
  • Last Updated
    The date and time we last updated your reports stats.
  • Total Reach
    The total number of unique people who have seen your post across platforms.
  • Total Impressions
    The total number of times your post is displayed across platforms.
  • Engagement
    The sum total of all reactions, comments, and shares by people interacting with your post.
  • Impressions vs. Engagement By Platform
    A graph comparing the impressions vs. engagement of your post by platform.
  • Reactions (Facebook only)
    The number of emoji responses your Facebook post received.
  • Shares (Facebook only)
    The number of times your Facebook post has been shared on Facebook.
  • Likes (Instagram only)
    The number of times your Instagram post received a “like”.
  • Saves (Instagram only)
    The number of times your Instagram post was saved.
  • Comments
    The number of comments your Facebook or Instagram post received.

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