About Social Post Reports

When you auto-post to Facebook or Instagram, we’ll create a report to show you how your post performed. Review how your followers engaged with your post without ever leaving your Mailchimp account.

In this article, you'll learn where to find your social post reports and about our reporting statistics.

Before You Start

Here are some things to know before you begin this process.

  • You’ll see a social post report when you send an email campaign that auto-posts to Facebook and Instagram. This report is separate from the email campaign report.
  • To see reports for Facebook and Instagram auto-posts, make sure you’ve connected the Facebook integration and linked it to your Instagram business account.
  • When you set up the integration, you must approve each of Facebook’s permission requests.
  • We’ll update social post report stats every 4 hours for 48 hours. After 48 hours, we won’t update the stats in the report.
  • This feature is available for auto-posts sent with regular email campaigns only.

View Social Post Reports

After you auto-post to Facebook and Instagram, we’ll display your social post report above the corresponding regular email campaign report.

To view a social post report, follow these steps.

  1. Navigate to the Reports page.
  2. Click View Report next to the social post report you want to view.

About Social Post Statistics

Your social post report will detail the different ways people interacted with your Facebook or Instagram auto-posts.

  • Status
    Date and time your social posts finish publishing.
  • Channels
    The platforms your post published to.
  • Last Updated
    Date and time we last updated your reports stats.
  • Total Reach
    The total number of unique people that have seen your post across platforms.
  • Total Impressions
    The total number of times your post is displayed across platforms.
  • Engagement
    The sum total of all reactions, comments, and shares by people interacting with your post.
  • Impressions vs. Engagement By Platform
    A graph comparing the impressions vs. engagement of your post by platform.
  • Reactions (Facebook only)
    Number of emoji responses your Facebook post received.
  • Shares (Facebook only)
    Number of times your Facebook post has been shared on Facebook.
  • Likes (Instagram only)
    Number of times your Instagram post received a “like”
  • Saves (Instagram only)
    Number of times your Instagram post was saved.
  • Comments
    Number of comments your Facebook or Instagram post received.

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