Your success on social media entirely depends on the success of the content you post. Producing effective, high-performing content, however, presents a number of challenges for small businesses. It’s competitive, time consuming, and should ideally add value to your customer experience.
To help overcome these hurdles, content strategies usually include a varied mix of content types. When you plan a rich assortment of these 12 different styles, you can create a more engaging experience for your audience.
Here are the advantages and disadvantages of each style, how to produce them, and the best platforms for them: