Good images or video definitely increase engagement, and they endear your brand to customers. They can also keep customers from quickly swiping past your post and missing your message.
Advantages: Visual content is much more digestible and engaging than long-form blogs and articles. Smartphone cameras are sophisticated enough to take stunning pictures, and apps help you quickly edit them, add filters to them, and more.
Disadvantages: Image-focused platforms like Instagram have a lot of competition. If you want quality beyond a smartphone’s capabilities, a professional camera and editing software can cost a lot and be very time consuming to use.
How to produce: Pictures and images are some of the easiest content to create. It's as simple as grabbing your smartphone or camera and snapping a picture.
Best platforms: Images work well on every platform, but Instagram and Pinterest are by far the best networks for pictures. Facebook, Twitter, LinkedIn, and Snapchat are alternative options. Attaching an image to a blog post can also help improve engagement and clicks.
A few tips for image posting on social media:
Get stellar art for your social media campaigns. You don’t have to be a photographer to use stock photo websites like Pexels and Unsplash, which offer great images, many of them free.
Avoid images with too much copy on them. Did you know Facebook takes this into account when approving posts for ads? If you’re not sure if your image has too many words, here’s a handy checker.
Use more photos with faces in them. People-heavy images get more engagement on Instagram posts, and they can humanize your brand. Say cheese!