1. Create a business profile
To create a new page, start here. Follow each prompt and fill in as much information about your business as possible. The more you provide, the better it is for both Facebook users and the Facebook algorithm. You never know what someone may be searching for, such as your business’s phone number, hours of operation, or other details.
Your profile picture and cover photo are important visual aspects of your Facebook business page, so take some extra time to make them stand out. (And be sure to use more than just your logo.) You can even use a video as the cover image to make the page feel more interactive.
Once you’ve finished the initial setup, your page will be created. To complete your small business’s Facebook profile, however, there are other features you can add:
Short Description: This is where you tell your audience about your company. Since you can only use up to 255 characters, think critically about what info and keywords to include. (Keywords are words or phrases commonly searched on the internet.) A mission statement can work here, but because this is social media, try to make this section fun and easy to understand.
Username: Right now the URL of your page has your business’s name and a jumble of random characters. To clean it up, create a username for your profile. Not only does a username make it easier for people to discover your business on Facebook, it also changes your page’s URL to facebook.com/yourusername.
Button: As you’re editing your profile, you may notice a long, blue bar to “+ Add a Button.” This is your call to action (CTA). When you start creating one, you’ll be asked what actions you want your customers to take: book an appointment, contact your business, etc. Under each category is a number of prompts you can select from to add a CTA button to your business page.
Templates: Most Facebook business pages follow the standard template that the social media platform provides. But if you want to structure your profile differently, you can select a different template, rearrange the tabs, and make the page’s structure your own.
Your last step is to go through all of the settings, info, and other nooks and crannies of your business profile and make sure everything is correct. You don’t want to mistakenly restrict customers from being able to message you or accidentally make your content only visible to certain people.