FOMO marketing techniques blend urgency, exclusivity, scarcity, and social validation. When used effectively, they can create persuasive advertising campaigns that encourage audiences to take action.
Understanding FOMO is only the first step; knowing how to create FOMO in marketing is essential for a winning campaign. A few of the most used tactics used to create FOMO in a marketing strategy include the following:
Limited time offers
Limited-time offers put an end date on a particular deal or sale, creating a clear deadline that urges customers to make a purchase before they miss out. By emphasizing that the offer won’t be available forever, this FOMO marketing tactic can shorten the decision-making process and push customers to commit.
Flash sales are often unexpected and time-sensitive, offering substantial discounts or unique offers for only a short period of time. Because they’re spontaneous and offer significant savings, they can drive immediate sales while keeping customers on the lookout for future opportunities.
Offering exclusive access makes your loyal customers feel special. This technique appeals to customers' desires to be ahead of the crowd as part of an exclusive group. It can also foster brand loyalty.
Using influencers to promote products or services can also tap into customers’ FOMO. When followers see an influencer they trust engaging with a product, it creates a sense of urgency to try it out before the trend disappears. The endorsement, combined with the fear of being left behind, can lead to higher engagement and conversions.
Social media teasers are sneak peeks or previews of upcoming products, promotions, or events. By providing followers with just enough information to pique their interest without revealing too much, brands can build anticipation and curiosity. Then, when the full details or launch arrives, that excitement can lead to a rush of engagement.
Contests and giveaways
Contests and giveaways often have entry deadlines and limited prizes available. Encouraging your target audience to participate quickly or miss out on the potential rewards can drive engagement and increase brand visibility.
Additionally, this FOMO marketing technique can amplify the FOMO for those who didn’t participate because they'll see what others won, making them more likely to purchase your products or services.
Sending real-time updates on product availability, remaining stock, or the number of people viewing a deal can increase the sense of urgency. Seeing an item with a low stock alert on an e-commerce site or seeing hundreds of viewers looking at the same hotel deal can compel users to act quickly before they lose out.