10 marketing strategies for Facebook pages
Developing marketing strategies for Facebook pages is highly recommended whether you are building a local business or expanding and scaling an international brand. Using the following strategies, learn how to best optimize any Facebook marketing campaign you launch without a hassle.
1. Set goals
Before you can begin marketing products or showcasing a new brand, it is important to set goals for your business page. When you begin using Facebook along with alternative social media platforms to grow your following, ask yourself these questions when getting started:
What is it that I am looking to gain from having my Facebook page? Am I interested in establishing an online presence for my brand or building a gigantic and massive online following of rabid customers?
How do I intend to use my Facebook page and marketing platform to appeal to the audience I intend to reach?
Am I interested in achieving a larger following, brand awareness, increased engagement, or more sales?
The more familiar you become with specific goals you have in mind for your brand while using Facebook, the easier it will be to manage active and future campaigns you have planned.
2. Track your data
With Facebook advertising, tracking the data you receive from active campaigns is easier than ever. In fact, Facebook provides in-depth an Audience Insights tool that includes demographics as well as specific interests or identifiers that can help you to get to know your audience on a much more personal level.
The data you are able to extract and collect from Facebook's Audience Insights can help you to formulate an even more targeted campaign strategy for future campaigns you launch.
3. Know and target your audience
The more you know your target audience, the easier it will be to genuinely resonate with them while promoting your business page and brand.
When you are aware of the demographics you are trying to reach and you are using Facebook's Audience Insights tool, you will immediately gain access to useful information regarding your current followers and those who are most engaged with your Facebook page(s).
4. Create a Facebook content strategy
Developing a Facebook content strategy is also key to achieving success online and with the use of social media advertising. Consistency is essential when it comes to maximizing your reach and online visibility via Facebook (as well as many other social media platforms available today).
Create a content calendar to keep better track of your Facebook updates, content you intend to post, and even specific contests or giveaways you are planning to host for your followers.
Using a virtual or a physical content calendar is a way to remain focused and consistent with updates. A Facebook page that goes days, weeks, or even months without sharing an update is also much less likely to appear within the news feeds of followers, based on the current algorithm in place.
5. Use the social media content rules
Whether you are using guerilla marketing tactics or if you are working with a range of microinfluencers online, there are a few social media content rules to consider following. The rule of thirds in social media marketing indicates breaking up your time spent on social media in the following ways:
Listening to customers is essential to better gauge what it is that they actually want or need from your business.
Engaging with your customers can help to build a good rapport with those who wish to genuinely support your business.
Leading your customers to the content, products, or services you provide is also a part of the rule of thirds.
Another rule to keep in mind when it comes to social media marketing is the 80/20 rule. The 80/20 rule is essentially representative of 80% of a company's posts being educational or informative, while only 20% of a brand's updates are self-promotional in nature.
This ratio will help to minimize the risk of bombarding Facebook users with promotional material, which may help them to find your company more interesting and trustworthy.