Instagram is an image and video-based social media website that people use for several purposes. Some people use Instagram to keep up with friends and family while others use it to browse the “Explore” page and find new content. With Instagram, you should prioritize short videos and easy-to-read images that catch readers’ attention without demanding too much of their time. GIFs, images, and short videos are all effective on Instagram; just make sure you’re posting from about 10 a.m. to 11 a.m. on weekdays.
Facebook offers several different post formats and is a popular way for people to follow their favorite brands and celebrities. The key to creating good Facebook content is to make use of the larger space you’ve got. You can include a few short paragraphs with your posts, or you can keep it simple with an image or video. It’s typically best to post on Facebook between the hours of 9 a.m. and 2 p.m.
Twitter is a bit different from other social media in that it’s mainly centered around short text posts called tweets. Each tweet can contain a maximum of 280 characters, which makes Twitter great for brief information and attention-grabbing posts. Alternatively, you can upload images, GIFs, and videos to Twitter. The best time to post on Twitter is about 8 a.m. on Mondays and Thursdays.
TikTok is a newer social media website that uses short videos as its main form of content. TikTok videos can be just a few short seconds in some cases, so they’re a good way to grab attention without demanding too much time from your audience. You can use TikTok for quick educational videos or to show off your products. The best time to post on TikTok is between 10 a.m. and 2 p.m.