When you are using a phrase as a hashtag, you begin with the hashtag symbol (#) and spell the phrase out without spaces. For example, #HashtagNoSpaces. Your hashtag cannot include punctuation or symbols, but it can include numerals.
Place your hashtag anywhere you like in your social media comment or post, beginning, middle, or end. The hashtag enables people who do not follow you (yet) to find your content.
It is easy to put a hashtag in front of a keyword phrase, but that isn’t all you need to do when you are trying to get people to find your page through your hashtags.
Hashtags only make a difference in personal branding for social media marketing when they are used correctly. Here are some tips.
Keep it short and sweet
Don’t use a lot of words in one tag. Keep hashtags short and memorable. #ShareACoke is short and easy to understand. #Susanboylealbumparty for the release of a Susan Boyle album in 2012 proved confusing and unsearchable.
Make your accounts public
By making your accounts public, you increase the visibility of your posts. Posts from a private account can typically only be seen by that account's followers. This means that you are losing out on engagements from those who don't follow you.
Don’t use hashtags that are obscure or too clever. Remember, people search for your hashtag before they find your content. #FoodieVibes might be a perfect description of your page, but if it doesn't have a lot of searches, it might not be worth the character space it takes up.
Instead, use hashtags that balance being detailed and specific without being obscure. For instance, #WisconsinStateFair is searchable, but #WisconsinStateFairOctober5 is too specific.
And don’t feel like you have to insert hashtags into every post. Use them when they will stimulate conversation or attract traffic.
One way to find effective and popular hashtags for creating social media posts is to research the influencers in your niche.
In any given niche, influencers are the voices most listened to and most trusted. For example, famous celebrities and high-volume bloggers.
A terrific tool for identifying influencers is BuzzSumo. You can use Buzzsumo to find the top bloggers, content creators, publishers, and writers in your niche. Follow these top influencers and check out the hashtags they regularly use to tap relevant keyword trends.
Once you identify the influencers you want to follow on social media posting, you can use an influencer tracker tool to keep up with the social media channels they use and posts that are relevant to your own brand.
There are other tools for narrowing down information about hashtags. Hashtagifyme.com gives you real-time data on the performance of influencer hashtags.
Don’t get carried away by adding hashtags. Too many hashtags will create a visually unappealing post and might make viewers think it's spam.
The number of hashtags you can use depends on the platform.