What does hashtag mean? What is a hashtag? As the use of the # symbol changes, so too must its definition.
Historically, # designated ordinal numbers and was also known as a pound sign, but social media platforms have added more uses.
Now, you are more likely to see that symbol referred to as a hashtag.
What are hashtags?
A hashtag is a word or a keyword phrase that follows the # symbol that is typically used on social media platforms as a form of metadata tagging.
They let individuals or businesses emphasize words or phrases as well as track and find different topics.
How hashtags can improve your social media strategy
Hashtagging on social media will help people find your post when they search for a particular hashtag or a keyword that you use as a hashtag.
This means that the impressions on your posts won't necessarily be limited to your followers but also to anyone who is searching for the topic you've posted about.
Social media tags draw people to your posts and encourage interaction.