Keep your captions under the character limit
While Twitter has introduced a 280-character limit for tweets, you don’t have to use them all. In fact, shorter tweets usually get more engagement, so you should aim to keep your copy as simple as possible.
Here’s what you need to know to write a great caption:
- Keep your posts conversational. Use casual language and stay away from jargon.
- Make people want to retweet. Retweets give your brand a boost on Twitter. Use words and phrases—more verbs than nouns—that are most likely to get people to engage.
- Choose the right hashtags. Either choose or create a hashtag that will be recognizable to your followers. Using 1 or 2 hashtags can even increase a tweet’s engagement by 21%.
With Mailchimp, sharing your email on social media takes no time at all, and these best practices give you what you need to engage your audience on Instagram, Facebook, and Twitter.
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