Facebook: How to make your content stand out in newsfeeds
With 2.23 billion monthly users, Facebook is the top social network in the world. But people aren’t just using Facebook to talk to friends and family; they’re discovering new brands and buying their products.
Sharing your email on Facebook lets you:
- Promote your stuff to people who like your page
- Encourage people to join your list for exclusive deals
- Show off your brand to a bigger audience
Here are some tips on how you can make your Facebook content stand out in newsfeeds:
Choose photos that fit in with your followers’ posts
Facebook is a platform designed to help you connect with others, and many companies use it as part of their customer service strategy because you can let customers message you with questions and have automated responses based on their needs.
However, since Facebook is about connecting and sharing conversations with others, you should choose photos that resemble the types of photos your followers might take themselves. These can include a more personal touch with the use of photos showcasing your products in everyday life.
Include people in your posts
Boost trust in your brand by putting people in your photos. This helps show your customers how something works, fits, or can become part of their everyday lives. Including real people in your posts can help you make your brand more personable by allowing customers to put faces to the name and showing real people using your products, along with background scenes of your business and its employees.
You can include all types of individuals in your posts and even ask your followers to create posts for you. User generated content (UGC) is a popular way to fill up your social media calendar because it’s created by individuals who actually use your products. Additionally, by promoting UGC, you can reach more potential customers because your users will share content that features them.
Find the best environment to showcase your product
Sometimes people need to have more context about what you’re selling. Try to find a location that feels like a natural place to photograph your products. The best part about Facebook content is that you get to make it personal. Therefore, you don’t need to book an expensive studio to capture great moments and individuals using your products. Instead, you can use models or employees that actually use your products to create captivating content.
Use images that fit Facebook’s requirements
Choose a photo that’s 1200 x 628 pixels so that it displays the way you want it to when you share your email on social media. These dimensions are the same size as a regular Facebook link post, and you’ll be sharing your newsletter as a link on Facebook, so it’s best to keep all of your images high-resolution to ensure they can be readable in a post.
Write copy that makes you stand out
Your audience is constantly scrolling through posts in their newsfeed, so you need to write copy that makes yours stand out. Whether you’re promoting a sale or asking people to join your email list, it’s important to make sure that your copy is clear, concise, and on brand.
You should aim to keep your captions as short as possible. Your customers should be able to know what your post is about at a glance (that’s about the amount of time most people spend looking at a post in their feed).
It’s also crucial to give a clear call to action in your caption. It isn’t enough to give people the information they’re looking for—you need to tell them exactly what you want them to do. Include language like “shop now” or “find out more,” so your audience knows what their next steps should be.
You can also provide a link in the caption. If your CTA is giving people something to do, you need to provide a link to where they can take action. Unlike Instagram, you can include a link directly in your Facebook post.
Videos are a more engaging form of content for Facebook and drive more views, likes, and comments. If you truly want your posts to stand out from the crowd, start utilizing a social media marketing strategy that includes the use of videos.
Just be careful when using videos to promote your business. Your videos should not be the same as commercials. Instead of always trying to sell your products, have a more holistic approach on Facebook. The social media marketing strategy for a small business should include videos of how to use the products, information about the products, and even testimonials from real customers. You can also create short videos that promote the products, but don’t overdo it. Your followers are looking for educational and engaging content– they do not want to see constant sales content.