This ultimate cheat sheet will help you understand what image sizes work best for social media. We’ll cover platforms like Facebook, Instagram, Twitter, and other popular channels. We’ll also dive into the appropriate size for social media ads, including Facebook, Instagram, and Google remarketing ads.
Learn how to obtain the ideal social media image sizes based on the type of post, social media platform, recommended aspect ratios, and more based on your audience network. When it comes to choosing the right social media image sizes and understanding how to post on Instagram, Facebook, and other platforms, we have all the information you need to know right here.
Image sizes by platform
The ideal social media post size depends on the platform you're using. Different social media platforms require different graphic sizes. Knowing which image size you need is crucial to creating high-quality posts for your social media calendar.
Here’s a quick rundown of ideal social media image sizes by platform.
Facebook uses a few different image sizes depending on what you’re posting. For example, the Facebook cover that spans across the top of your profile should be 830 x 312 px, while your profile picture needs to be 170 x 170 px. Images you use in standard Facebook posts should be 1080 x 1080 for maximum readability. If you’re posting an event, the cover photo for your event must be 1200 x 628 px.
When you add a profile picture to Instagram, you want to make sure it’s 110 x 110 px. Your Instagram posts need to be 1080 x 1080 px, just like a standard Facebook post. Instagram stories, reels, and IGTV posts must be 1080 x 1920 px.
Twitter uses larger social media dimensions, so your profile picture must be 400 x 400 px and your cover photo should be 1500 x 500 px. Twitter Cards, which are posts with shared links or images attached, must be 1200 x 628 px. If you’re posting a photo to your Twitter account, 1200 x 675 px is the ideal size.
For your Pinterest account, you’ll need to choose a profile picture with dimensions of 165 x 165 px. As far as Pinterest posts go, you can opt for a width of 236 px or a height of 660 px. You can also use a 2:3 aspect ratio for your Pinterest account.
LinkedIn can be effective for professional profiles and engaging with those in your industry. LinkedIn profile banners must measure 1128 x 191 px. Your LinkedIn profile picture should be 400 x 400 px, and any image you use in a post should be 1200 x 1200 px.
Social media ad sizes
The secret to making beautiful image ads isn’t so secret: You need to get the right photos based on the ad size. Of course your images should have a wow factor that draws people in, but they should also meet the requirements of whatever advertising platform (search or social advertising) you’re using. Prevent your ads from running into any issues by using the following size cheat sheet, taking into consideration minimum dimensions and image ratio.