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Google Remarketing Ad Campaigns

Turn your website visitors into customers

Recapture the attention of people who leave your site and bring them back when they’re ready to buy.

Example of a Google ad.

Our data shows that combining email with Google remarketing ads can boost your sales by an average of 107%.

Google Remarketing Ads

Make all your marketing channels work harder

Combining Google remarketing ads with the other marketing channels you already use helps your brand’s message travel faster. Mailchimp gives you all the tools you need to create integrated campaigns, so you can talk to customers at every step of their journey.

Watch your bottom line grow

Retargeting ads help you generate more revenue than other types of advertising, and they give a boost to all the other marketing you already do. And our in-depth reports will help you track how your ads are doing in terms of revenue, first-time buyers, products sold, ROI, and more.

Set up once to recapture sales in the background

Design and run your ad in a few clicks, and we’ll automatically generate thousands of different ad sizes to display across more than 2 million sites in the Google Display Network. We’ll even create ads from your best-selling products when you connect your store.

Illustration of a fish sitting on a fishing hook

Bring back shoppers—wherever they go online

When someone visits your site, a lot can happen between browsing stuff they like and placing an order. With Google remarketing ads, you can bring back people who leave the moment they’re ready to buy.

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“Retargeting ads are an incredibly important part of our business now. We send ads through Mailchimp, because it’s really like having a second brain. It saves us time, it saves us resources, everything is in one place, and it’s intuitive.”

Carol Proschan, owner of Simply Gum

Bring back shoppers the moment they’re ready to buy.

  • 01

    Attract website visitors

    Someone visits your site to check out the cool stuff you have to offer.

  • 02

    Keep them interested

    Later, they start to see ads for your site across the web.

  • 03

    Bring them back

    You’ve caught their eye. Now they’ll return to your site ready to buy.


  • By using remarketing lists for search ads, you can more precisely reach a target audience. More specifically, you can target people who have visited your company’s website or used your app in the past. You can even target people based on the types of pages they viewed on your website.

    You should use remarketing lists for search ads when you want to bring awareness to a certain service or product and convert people who may already be familiar with or interested in what you have to offer. You may also use a remarketing list in Google ads when you have a sale or promotion you want to bring attention to. If individuals who have visited your website—but haven’t yet made a purchase—see that you’re making a limited time offer, it may incentivize them to finally follow through with a purchase.

  • Here are the steps for setting up a remarketing audience in Google Ads:

    1. Sign in to your Google Ads account
    2. Click the tool icon
    3. Navigate to “Shared library” and select “Audience manager”
    4. Click on “Audience lists”
    5. Click the plus button and choose “Website visitors
    6. Name your data segment
    7. Choose a template
    8. Click on “Visited pages” and set conditions
    9. Determine a segment size
    10. Determine how long you want a visitor to remain on your segment
    11. Click on “Create audience” to finalize your remarketing audience
  • Retargeting is meant to target people who visit your website or online store but fail to make a purchase. Since the vast majority of people don’t make a purchase upon their first visit to a website, a retargeting campaign can help improve conversion by reminding people of the products and services you have to offer.

    Retargeting works by using cookies to keep track of websites that users have visited. Organizations can use retargeting software to leverage this data and build remarketing ads in Google. By creating effective Google remarketing ads, companies can continue to stay top of mind, boost brand awareness, and, ultimately, increase conversions.

  • Retargeting ads are aimed at people who visited your company’s website but didn’t take the kind of action you desired. Oftentimes, this means the individual didn’t purchase anything through your website, but you may have been aiming for other conversions as well, such as signing up for an email list or downloading an ebook.

    With retargeting software, you can reignite the interest of shoppers who left your website without taking any action. Since these people have already expressed some kind of interest in your company by visiting your website, they’ll likely be easier to convert than those who have never heard of your brand.

    There are many examples of remarketing ads. For instance, you may create a social media ad that informs readers of a limited time deal to create a sense of urgency. Or you might create a search ad with suggested products that a particular user may be interested in based on their past behavior. The possibilities are endless!

Get started with Google remarketing ads

More ways to keep your audience coming back