Benefits of including Instagram in your marketing strategy
You may consider Instagram as just another one of the many social media platforms you must use to reach as many customers as possible. However, Instagram isn't just a place where you can copy the content you already posted to Facebook, TikTok, LinkedIn, YouTube, Twitter, and Pinterest.
Rather, Instagram is a powerful tool because it blends seamlessly with Facebook, and it offers an easy-to-digest method for sharing information with your customers. Instagram isn't for 600-word blog posts or deep-dives into a particular subject. It's for the quick and easily digestible content that busy users want.
Instagram is also an excellent platform for visual artists and anyone who sells something best shared through visual images. You can use flowery language to describe the food at your restaurant, but showing pictures of it will make people jump that much quicker to make a reservation.
Historically, Instagram has offered one of the best engagement rates for users. Features like hashtags boost interaction dramatically, and users often consider an Instagram posting as a place to share information rather than engage in direct sales.
Your customers won't feel pressured to buy something when you're sharing the fun and exciting aspects of your business. However, Instagram does offer paid advertising options, so you can use the platform as you wish. Suppose you have a minimal budget for marketing and advertising. In that case, Instagram is an excellent, affordable choice, whether you choose Instagram ads with help from MailChimp's marketing technology or free postings for your current followers.