1: Create a business account
If you have a regular Instagram account, consider switching to a business account. If you don’t have an Instagram account already set up, download the app from the Apple or Play online store. Open the app, create a new account, enter the requested information, and create a username and password.
Once the profile has been created, go to the profile and tap the icon at the top right. Switch your account to a professional account to gain access to a new suite of features and expand your ability to track interactions and engagement.
2: Fill out your profile
You have 150 characters to create an Instagram bio that makes an amazing first impression and conveys the personality of your brand. You also have other places where you can talk about your brand, like your name, the username, your website URL, the category of your brand, contact information, and your call-to-action buttons.
All of this information should align with your profile photo. For a business, your profile photo will typically be your logo to provide credibility. Creating clickable hashtags, story highlights, and a view shop button that allows users to visit your brand’s in-app store can also be beneficial for your company.
3: Determine style guidelines
This is where you put together the aesthetic of your brand. A style guide dictates how your brand’s social media pages will look, how you utilize your brand colors, the consistency of your photos, and the look and feel of your content.
Your style guidelines should also have the types of hashtags—if any—you use in certain posts. There are a few different types of hashtags that may work for you: Entertaining, branded, general appeal, niche, timely, and contest-related.
As you draft style guidelines, try out Mailchimp to create a single, uniform look. Mailchimp’s digital asset management for marketers can help when creating content, editing the content, and posting to your marketing campaigns.
4: Create a posting schedule
Your posting schedule should be created around your content strategy. Having diverse content works well when engaging audiences and video tends to get more engagement. Create content with posts around themes, new products and services, what happens in the back office, and more. This saves time and helps in creating content that is consistent with your goals.
Images that have ample white space work well, and lighter images often get more traction than darker images. Switching up the textures in the image is also a big hit. Using best practices and doing research to determine when your audience is most engaged helps with posting. Make sure to utilize all types of content, including Reels and carousels for variety and engagement.
You can use hashtags when you post, but don’t overdo it. Although the maximum is 30, businesses can get a lot of engagement from 3 to 11 hashtags.
5: Use Instagram Stories
Instagram Stories are a very popular feature. Businesses have multiple strategies they can use to engage followers and get results. Here are a few suggestions:
- Get and share audience content
- Be human, transparent, and authentic
- Do live streams on Instagram Live
The goal is to provide the value they may not get anywhere else, tell a story about something, and be consistent.
There may be a few stories you want to remember (since they disappear in 24 hours). You can create highlights for your profile, allowing users to relive some of your best content, promotions, and other content they may have enjoyed.
6: Engage with followers