A business profile allows you to run Instagram ads and grow your reach just like on Facebook. You can set them up and run them directly from the Facebook platform. If you have a Facebook or Shopify store, you can make your posts shoppable, directly tagging your products where the users can click and purchase. This increases your reach, especially as you learn how to optimize your marketing.
More people can find you
With a business profile on Instagram, you can provide users with your contact information via a contact button. This makes it easy for someone to email, call, or send a message. Adding relevant hashtags makes it even easier for you to show up in specific search results.
Data helps brands scale. Through their Insights, you can see how many people have viewed your images, stories, or Reels. You’ll also see how many new followers you’ve acquired in the past week, the gender breakdown of your followers, age range, top locations, their active hours of the day, and which days of the week they are most active. Getting a clear picture of who engages with your brand and how can help you develop a strategy that is engaging, effective, and converting.
You can add links to profiles and stories. If you have 10,000 or more followers on your Instagram account, you can add links that will drive traffic to your online store, blog, or website.
One of the best things about having an Instagram business account is the ability to schedule posts. You can use a third-party provider to batch your posts, or you can use the Facebook scheduler to schedule static posts, videos, stories, and Reels. This means you can set up your posts for the entire month and not have to worry about it. Once you connect your Instagram account to a Facebook page, you’ll be able to do it all automatically and use that time on other tasks.
This should help you navigate how to make Instagram business account decisions for your brand. That helps you engage the right audience to establish yourself as an authority, make valuable connections, and grow your brand.