If you are unsure of the type of content you should create, spend time researching popular and trending accounts as well as popular topics in your niche or market. You can also use various keyword research tools to determine which keywords and phrases in your target market are currently trending and driving the most traffic to social media accounts and official websites. Spend time researching popular hashtags and relevant keywords that are also currently trending on Instagram to ensure you are properly tagging all of your posts and updates before publishing them live.
14. Communicate and engage with your followers
If you want to attain true success online with your business and brand, you will need to communicate and engage with your followers. Whenever you receive a comment on your Instagram post, consider "liking" the response or even directly engaging with it by responding publicly with a comment. When new users see that your Instagram account actually responds to and engages with its audience, they will be much more interested in following your Instagram as well. Communicating and engaging with followers is also a great way to build trust and a positive reputation between your brand itself and your prospective customers or clients.
15. Ask questions
If you want to learn more about your audience and the users who currently follow your Instagram account or are interested in your updates, simply ask. Asking questions of your audience of followers is a great way to receive genuine and honest feedback. You can also ask questions to get to know more about the users who are interested in your brand and why they return to your page. By asking questions, you may also receive feedback that can be useful for future posts, updates, and even products or services you promote.
If possible, launch polls on your official website and include links to your Instagram page as well as other social media platforms you want to promote.
16. Host contests and giveaways
Hosting contests and giveaways is one of the quickest ways to attract attention when building and developing an online presence, regardless of the market or industry you are in. Hosting contests and giveaways with appropriate hashtags can also drastically increase the number of followers your Instagram account has and the amount of traffic your page receives.
By offering contests and giveaways with real prizes, you will attract new users and prospective followers who may otherwise have found your Instagram page or brand. It is important to keep in mind that hosting contests and giveaways for all users on Instagram does not always guarantee genuine followers, as contests and giveaways have the ability to attract a much wider audience that is not as focused or as targeted as the audience you intend to appeal to regularly.
You can choose to offer branded products as prizes to help increase brand awareness and visibility, even among your non-traditional audience.
17. Listen to feedback
One of the most important aspects of building a business or brand online today is the ability to listen to criticism and feedback from users and prospective customers or clients. Allowing your followers to share input and feedback can help significantly when it comes to making positive changes to your business model in the future. Feedback can help you to determine which path is appropriate to take based on the type of needs and demands your user base has and what they want to see from you in the future.
18. Implement changes as you grow
Once you become comfortable with receiving feedback from your followers and even your current customers, you can then begin to implement changes as you grow your business and how you operate it. Changes can be great for any business or brand, especially one that operates online and with the use of social media. Listening to the feedback you receive from loyal customers and followers is a way for you to find ways to improve how you operate your business and brand image online for the better.
19. Cross-post on various social media accounts to maximize your online reach
Cross-posting on various social media platforms can significantly impact your overall reach. When you create a social post that can be shared on multiple platforms, you can easily double, triple, or even quadruple the number of views you receive over time. Taking the time to cross-post on multiple social media accounts for your brand or business is highly recommended, especially if you are just getting started on Instagram or with social media accounts of your own.
If you do not want to take the time to cross-post manually on different social media accounts, you can also use various management suites and tools such as Hootsuite to help you get started. Automated solutions can drastically reduce the time required in order to maintain your online presence, especially with numerous social media accounts that require simultaneous updating.
20. Make interacting with your followers a priority
One of the most important aspects of running successful social media platforms is engagement and interactions with followers. Make interacting with your Instagram followers a top priority to help maintain the interest in your brand and to encourage others to spread the word about your business and brand and what it has to offer. The more engaged you are with your Instagram followers, the more likely users are to visit your website or browse the products and services you provide.
With an all-in-one solution such as Mailchimp, you can incorporate your Instagram links and posts directly into newsletters while utilizing Mailchimp's marketing tools to optimize each campaign you launch. Mailchimp's marketing platform is one of the best tools on the market today to help with building and expanding an online social media following.
Building a thriving Instagram following can open up doors to new sponsorship, partnership, and follower opportunities. With a thriving social media presence, maximize your online reach and ability to appeal to prospective followers and customers in any market or industry. Taking the time to familiarize yourself with social media platforms such as Instagram can have a significant impact on how much success you are able to achieve with your business and brand online.