You can advertise locally or in general search, and have your ads appear on the search engine results pages (SERPs). You can also have ads appear on maps pages, image search, and video search. There are numerous types of paid search ads.
Social media is highly popular, and people spend a lot of time on social media platforms. Placing ads on social media, like Facebook ads, helps you access your target audience where they like to spend time. You can create social media ad campaigns to target people in specific categories.
Each social media site attracts different demographics, although they can overlap. Knowing your target personas can help you market on social media. Most social media sites allow you to test different targeted ads so that you can get the best results.
3. YouTube ads
YouTube is both a search engine and a platform for videos. In fact, YouTube is one of the top search engines online.
As internet technology develops, it opens up new possibilities for online advertising. On YouTube, you can see this in action. Ads aren't only clickable in text or image form. Videos can have clickable links embedded so viewers can click while they are watching the video.
You can add clickable links to your video ads, or you can place text or image ads before or after your videos, or have ads on the video page.
4. Email ads
Although email is one of the oldest forms of internet communication, it is still a great way to market.
Emails can be directed to a list of people who opt-in, giving you permission to email them. Mailchimp can help you design an email that advertises your service, using their templates and marketing library.
Your industry and target audience determines the type of emails you send. Many businesses have had good results from drip email sets and using emails as part of a marketing funnel.
5. Banner ads
Banner ads are the ads you see at the top or bottom of a webpage. They can consist of text, image, or video only or a combination of them. Video is eye-catching and something users are familiar with through streaming and social media sites.
Banner ads are also used on mobile responsive websites and apps. Depending on the size of your device, banner ads can move around to show up where they fit best for that size screen.
6. Retargeting ads
Retargeting ads are another effective type of ad. These are ads that you see if you abandon a shopping cart on a website.
They remind you that you left the order unfinished. Another use is offering a related item after you purchase a product. They can give a visitor incentives to add on to their order, try a new product, or sign up for a mailing list.
The idea is to send an ad to someone who's leaving or left a website. They invite shoppers to return and make a purchase.
7. Multigenerational ads
Multigen ads are focused on connecting with different generations through targeted marketing for each generation.
The primary focus is to market to older consumers by offering them the freedom to act any age and to try new things.
Much of this type of online ad is implemented by segmenting groups by age, channel, and online activity. Multigen ads move away from stereotypes and towards real people.
How to choose the right online ad for your business
It's important to choose the right type of ads for your company. What factors should you consider when choosing your online ad?
Establishing a budget will keep you on track when buying your ad.