If you run a small business and sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find your store? Or they get distracted before they complete a purchase?
It turns out that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.
That’s where Google remarketing ads—also known as retargeting ads—come in. It’s a powerful new marketing channel in Mailchimp that helps you convert website visitors into customers after they’ve left your store.