If you run a small business and sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find your store? Or if they get distracted before they complete a purchase?
It turns out that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.
Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specific pages, it allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites. Retargeting campaigns could be done with the help of Google Ads, Facebook retargeting, LinkedIn Ads and other retargeting advertising platforms. Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales and customer loyalty.
97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.
Before someone decides to buy your product or service, they need to feel like they know you. A good marketing rule of thumb to help customers make up their mind about purchasing is to ensure they hear your message at least 7 times. Retargeting builds visibility for your brand, allowing you to reach an audience that has already expressed interest in your products.
Plus, it’s a lot more cost-effective than other types of advertising. And when you create retargeting ads in Mailchimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us.