Instagram ads

Show off your brand and find new fans

Your people are out there. Add Instagram ads to your Mailchimp campaigns to reach new audiences, build brand awareness, and sell more stuff.

Example of an Instagram ad that reads shop our spring collection.

Use your Mailchimp data to create Instagram campaigns people will love.

More than one way to target an audience

Find new people

Use your best contacts to find new people with similar interests.

Target your contacts

Reach out to people who already love you and your stuff.

Define your reach

Zero in on specific demographics and interests to build an audience.

Retarget site visitors

Reconnect with people on your social channels after they leave your site.

Create new campaigns quickly

We make it easy to create ads for your campaigns. It’s all in Mailchimp, so you can create, buy, and track results of your ads in one familiar place.

Illustration of two turkeys
Find more people like your biggest fans

You can use your Mailchimp contact list to target people who’re similar to your top customers and more likely to love all your stuff.

See what people like best

When you connect your store, you can see how your ads grow your sales, get you new customers, and boost your ROI. It all works together to help you make smarter decisions.

Illustration of a kangaroo jumping through a hole
Get people’s attention, bring them back to your site

Keep people interested in your stuff even after they leave your site with an Instagram retargeting ad. Your visitors will see your ads while browsing on Instagram or Facebook, giving them a clear path back to your site when they’re ready to buy.

Create an ad in a few steps

  • 01

    Define your target

    Audience and budget section of the Instagram ad builder

    Choose who will see your ad and set your budget. You can target people like your contacts or pick certain demographics.

  • 02

    Design your ad

    Content step of the Instagram ad builder where you add images and a headline

    Add some eye‑catching content and messaging, then choose a clear call to action. We’ll walk you through it step by step.

  • 03

    Review and submit

    Example of an Instagram ad that reads shop our spring collection

    Check out your ad one last time, then hit submit. You’ll start seeing reports within 24 hours with likes, sales, and more.

Audience and budget section of the Instagram ad builder
Content step of the Instagram ad builder where you add images and a headline
Example of an Instagram ad that reads shop our spring collection
"I really like how easy it is to select your target audience. If you want your audience to be similar to your email subscribers, you can just match that list so it’s as cost-effective as possible.”

Christi Lee, marketing manager of The Harvard Shop

See her story

Create your first ad today

You can design an Instagram ad in 30 minutes or less.