6 New Social Media Apps You Should Know About

In today's world, it can be hard to know which platforms are worth your time. Stay on top of the trending social media apps and incorporate them into your marketing strategy.

It’s no secret that social media is a huge part of society. One of the first things you do when you wake up is scroll through your Instagram feed or check your Facebook notifications. Social media is constantly evolving as new social media apps are being developed and introduced into society.

But social media isn’t just for personal use. Social media can be used for businesses, too. In fact, it’s even recommended for businesses to implement social media into their marketing strategies.

Using social media is crucial when it comes to establishing and growing a business, in almost all industries. Social media is how you can get the word out about your business, connect with customers, and create brand loyalty. In today’s world, to have a successful business, you need to have a social media presence.

It’s crucial for brands to stay on top of the up and coming social media trends so they can stay relevant to their current customers and also reach new audiences. So when a new social media app comes out, it’s important to take advantage of the opportunity and create a platform on the app to grow your business.

New social media apps are constantly being created, and as a business owner, it’s imperative to stay on top of these new developments.

TikTok

At this point, we’ve probably all heard about TikTok. TikTok is one of the most revolutionary social media apps as it blew up in popularity seemingly overnight. Tiktok was founded in 2016, and since then, has grown to have over 1 billion monthly users, and it’s predicted to continue to grow even more.

TikTok is similar to the app Vine, which was popular in 2012. TikTok is a video sharing app that allows users to film and share short videos on a repeated loop. Users also have the option to add filters and effects to their videos. The average user spends around 45 minutes on the app.

TikTok is mainly used by people under the age of 30, but many brands have also started to utilize the platform. TikTok is a great way to generate attention about a brand and reach new audiences because it is such a user-friendly platform. It’s always just a fun and interactive way to engage with customers and build relationships with them. You can reply to comments, duet videos, and even go live so you can interact with your customers on a more personal level. TikTok is also a great opportunity if you’re looking to reach a younger audience.

TikTok is one of the most widely used social media platforms, so it’s crucial to take advantage of the app for your business. You’ll probably end up having a lot more fun with the app than you would’ve thought.

Clubhouse

If you’re on TikTok, you may have already heard of the app Clubhouse. Clubhouse was founded in 2020 and has around 10 million weekly users. Clubhouse is an audio app that has chat rooms, so users can listen to live conversations that are hosted by mainly influencers and celebrities.

Clubhouse is basically a way for influencers and celebrities to share information about themselves and their business to an audience. But the unique part about the app is that the audience can talk back to them. Clubhouse started off as an invite-only platform, but in 2021, it opened up to everyone. Most users on Clubhouse are between the ages of 18 and 34.

Brands haven’t really started to experiment with Clubhouse yet, but as the app continues to grow, more opportunities may become available for businesses. These chat rooms can be a great way for brands to create relevant conversations about and spread important information.

Twitter Spaces

Twitter Spaces is a recent development of Twitter and it’s essentially a way to have live audio conversations on Twitter. It was launched in 2020 and works similarly to Clubhouse. Twitter users who have at least 600 followers can host a Space. Spaces can have anywhere from ten listeners to thousands of listeners. Listeners can react with emojis and follow along the conversation. They even have the option to send a request to join in the conversation. Twitter Spaces is still being developed, but there hopefully will be more opportunities for businesses to utilize the platform.

Twitch

If you’ve played or heard of the popular online game Fortnite, you’ve probably heard of Twitch. Twitch might not be new, but it’s definitely a popular social media platform that brands should be aware of. Twitch was founded in 2011 and has 140 million monthly users. Twitch is a live streaming platform where creators can engage with an audience in real-time. It’s very popular with gamers specifically, but users can stream all kinds of different content on Twitch, such as cooking videos and makeup tutorials.

While Twitch is mainly used to stream games, like Fortnite, more opportunities are becoming available for businesses to utilize the platform. Twitch is a great opportunity for brands to engage and connect with their customers through real-time conversations, which is unlike many other social media platforms. Brands can even create their own branded channels and buy ads, which can help to generate even more attention through the platform.

Instagram Reels

Instagram Reels might not be a new social media app, but it’s definitely something brands should be aware of. Instagram Reels is a recent addition to Instagram and it was launched in 2020 due to TikTok’s surge in popularity. With Instagram Reels, Instagram users can upload short videos of 15, 30, or 60 seconds right onto Instagram.

Instagram Reels functions similarly to TikTok as users can upload and edit their own videos right on Instagram. Users even have the option of adding filters and effects to their videos, like they do with TikTok. Instagram Reels stay on your page and, unlike Instagram Stories, will not disappear after 24 hours.

Instagram Reels is a great opportunity for businesses to share information about their brand and make important announcements. It’s also a good way to interact with your followers in a fun and creative way, which can help to boost your brand’s engagement. With Instagram Reels, you can create fun videos that showcase your brand’s personality in a different way than your customers normally see.

Discord

Discord was originally created in 2015 to be used as a gaming platform, but it’s expanded into various other communities since. It’s still very popular in the gaming community, but it’s now used as a chat-based platform that allows users to video, audio, and text chat. Users can chat about a myriad of topics on the platform and have the option of either creating their own server or joining an existing one.

You cannot buy ads on Discord, but that doesn’t mean brands can’t use the platform to their advantage. With Discord, brands can create their own channels or servers and engage in conversations about various topics with their audiences. Discord can be a great way for a brand to engage with their customers and even reach new audiences.

Incorporate these platforms into your email marketing strategy

Using these new social media platforms is crucial for any business. But you can’t just create one Instagram Reel and call it a day. In order for your social media platforms to be successful, you actually need to create social media content on a regular basis. This will help to keep your business relevant and help you build relationships with existing and potential customers.

In addition to creating social media content on all your social platforms, it’s also important to incorporate those platforms into your email marketing strategy. In the past, email marketing was the main way that brands interacted with customers, but social media changed the way many businesses market themselves and their products.

Social media marketing is a way for businesses to reach new potential customers, while email marketing focuses more on improving relationships with existing customers. But that doesn’t mean traditional email marketing should no longer be used. Instead, businesses should integrate the two marketing strategies to build more successful marketing campaigns.

A lot goes into a social media marketing campaign. You can’t just post on Instagram and expect the sales to come flooding in. You first have to get the word out about your social media platforms. And what’s a good way to do that? With email marketing, of course.

A great way to generate attention to your business’s social media platforms is to send out links to them in your email marketing campaigns. Encourage your readers to follow your accounts so they can stay up to date with your brand and hear any important announcements. This will help your business gain more followers, which in turn, will help your social marketing campaigns better perform

In order to create a successful marketing campaign for your business, it’s imperative to incorporate your email marketing strategy with your social media marketing strategy. Although they may seem like two very different marketing strategies, they can actually work quite harmoniously together if you do it right.

Always include social media links in newsletters

Businesses send out emails to their subscribers on a regular basis. Email campaigns are a great way to promote your business’s products or services, engage with customers, and communicate important information about your brand. But in order for your email marketing campaigns to truly be successful, you need to incorporate your brand’s social media into your emails.

Always make it a point to include your social media links in email newsletters. This is a simple yet effective way to incorporate social media into your email marketing strategies so you can attract new customers while still strengthening your relationship with your current ones.

If you need help with creating successful email marketing campaigns, check out Mailchimp. Mailchimp is the industry leader for email marketing platforms and tools, and also offers various social media-related features. With Mailchimp, you can get help with everything from social media planning to content creation, so you can create successful campaigns that integrate email marketing with social media.

When you sign up on Mailchimp, you’ll get access to a myriad of helpful email marketing tools that you can use to build your brand and reach new audiences. Mailchimp helps businesses create engaging email marketing campaigns that can drive revenue and growth for your brand, so you can reach new heights you never imagined possible.

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