Hootsuite at a glance
Hootsuite features a clean dashboard that supports most major social media tasks: post scheduling, monitoring, analytics, and team collaboration. Users can integrate a wide range of applications into the dashboard, including Adobe Stock, Panoramiq Insights, Google My Business, and Canva.
Hootsuite is simple to use and enables integration with your favorite apps, but the bulk of its features are relegated to its paid plans. Its free plan allows a single user to set up 2 social channels and can schedule 5 at a time.
Users seeking to reach a wide audience will likely need to use 1 of the 4 paid plans, which begin with the Professional at $49/month. While that’s a reasonable price, the Professional plan only allows for a single user and 10 social network profiles. The Team plan permits 3 users and 20 profiles for $249/month. The Business tier jumps to 5 users and up to 35 social profiles, but its $739/month price tag likely won’t appeal to many small businesses.
Buffer at a glance
Buffer allows marketers to publish and schedule posts to a variety of social networks. The platform helps you optimize engagement through analytics that include the number of likes, clicks, mentions, favorites, retweets, and estimated views of each post. Buffer can be used from browsers, news readers, and mobile devices.
The company offers a free plan that lets users connect and post to their choice of 3 social accounts from among Twitter, Instagram, Facebook, LinkedIn, Google, TikTok and Pinterest, with 1 account per social network. Up to 10 posts can be scheduled per channel at any given time. The Essentials, Team, and Agency plans allow multiple accounts per social network, several more connected accounts, and an increased number of scheduled posts.
Paid plans begin at $5/month per channel for Essentials, $10/month per channel for Team, and $100/month per channel for Agency, with the number of channels, users, and scheduled posts permitted increasing alongside the price.
ContentCal at a glance
ContentCal’s social media management platform is a clean, calendar-based content scheduling system that supports team collaboration, audit trails, and content libraries.
A free plan is available for individuals, but it is fairly limited—it supports 1 user, 1 calendar, and the ability to schedule and publish to a maximum of 4 social media profiles, and a total of 10 scheduled posts.
ContentCal’s paid plans begin at $37/month for their Essential plan. The Pro plan also supports 1 or 2 users, 1 or 2 calendars, and 5 connections per calendar, but allows 150 scheduled posts per month. For $119/month, their Advanced plan allows 3 users, 3 calendars, 10 connections per calendar, and unlimited posts. More robust features—like more users, calendars, and support—are available on the Expert plan, which has custom pricing.
Later at a glance
Marketed as a visuals-first social media content planner optimized for Instagram, Later allows users to schedule photo posts and upload an unlimited number of images to their media library. The platform also provides basic Instagram statistics and analytics. Their grid preview makes organizing your visual content easier. And their user-generated content assistant lets you find, save, and repost content created by your followers.
Later offers a free plan for individuals, allowing for a single user and 1 account per social network. You’ll be limited to 10 posts per social profile per month.
Later’s paid plans start at $18/month for Starter, $40/month for Growth, and $80/month for Advanced. Paid plans allow more users, more scheduled posts, and deeper analytics.