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How to Repost on Instagram: Step by Step

Reposting on Instagram might be new territory but it's fairly simple once you know how. Use this guide to learn how to repost on stories and your feed.

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Instagram is one of the largest social media platforms in the world, which means you should be utilizing it to boost your business. That means knowing how to post and repost on Instagram. But how do you repost on Instagram? If you haven’t reposted before, it can seem a little intimidating since it’s different than posting your own content. Don’t fret, you can learn in just a few steps.

There are slight differences in the process of reposting on Instagram depending on whether you’re tagged in a story, whether you want to include a caption, etc. However, it’s easy after you get it down. Social media marketing is an essential part of a comprehensive digital marketing plan and each platform has it’s own intricacies you’ll need to learn If you want to make Instagram a part of your digital marketing campaign, here’s a breakdown of how to repost on Instagram.

How to repost on Instagram: Instagram Stories

Instagram Stories have become a main focus of the platform, so learning how to use this feature to boost your brand is crucial. You can repost a story on Instagram whether you’ve been tagged in it or not, although it’s quicker and easier to repost stories you’ve been tagged in.

Stories you’re tagged in

If you’re tagged in a story, reposting that story to your timeline is easy.

To start, you’ll need to go to your messages, then tap the button that says “Add to Your Story.” From here, you can edit the story in any way you choose, whether you want to add text and graphics or simply mention a person by their Instagram username. Once everything is ready to go, just click the arrow at the bottom right and your story will be posted.

Stories you’re not tagged in

While stories you’re tagged in can be reposted through your Instagram messages, stories you’re not tagged in are a bit trickier. Since these stories make up a lot of social media content, utilizing them is important. One of the best ways to repost an Instagram story you’re not tagged in is to simply screenshot it, crop it, and repost it. For videos, you can use the screen recording app on your phone.

How to repost on Instagram: Regular posts

While Instagram Stories have become a key focal point of the platform, regular posts are still just as important. These posts make up the majority of Instagram users’ timelines, so you need to make sure you’re grabbing followers’ attention with your Instagram posts. If you find something you want to repost, here’s how you can do it.

Reposting a post to your story

Reposting an Instagram post to your feed is usually the most common and easier way to share something you like from another account. You can use the paper airplane icon to bring up the list of ways you can share it. You can share or “repost” it to your story or you can message it to a friend.

To repost, tap “Add to Your Story” and then it’ll bring up the editor where you can add any text, mentions, gifs, or icons you want to add. Where you’re happy with the post, click the arrow at the bottom right. Once you get the hang of these steps you can repost Instagram posts in seconds.

Reposting an Instagram post to your feed

Reposting Instagram posts to your feed on the other hand is a bit more complicated because there’s no single button that allows you to share a post to your own timeline. You can click the airplane icon to send the post as a message, but you’ll need to use screenshots or third-party tools to share posts publicly. So, how do you share someone’s post on Instagram?

  • Without caption: If you want to repost an Instagram post, you’ll need to start by taking a screenshot or grabbing the URL of the post. If you took a screenshot, you can simply crop the screenshot and make your own post using it. Instagram post URLs can be used with third-party tools that simplify how to repost on Instagram. If you don’t need a caption, simply click the arrow at the bottom right of the screen to post.

  • With a caption: Captions are an important part of social media marketing, especially if you’re trying to build a larger following on Instagram. The process for how to share someone’s post on Instagram is pretty much the same whether or not you’re including a caption. If you’re going to include a caption, you’ll get a chance to do that before you click the arrow to finalize your post.

You should also consider using tags to make your Instagram posts easier to discover. The more eyes you have on your social media posts and stories, the more opportunities you have to gain new followers and make sales.

Benefits of reposting Instagram posts & stories

Whether you’re a business owner or a social media influencer, there are countless benefits of reposting Instagram posts and stories. You want to get as many eyes on your profile as possible, and that means you need to deliver engaging content. Learning how to repost on Instagram can help you utilize content generated by other users to build a community of your own. While it’s important to post your own content on Instagram in addition to sharing posts and stories, here are some of the benefits of reposting Instagram content.

Leveraging user-generated content

Leveraging user-generated content is a huge bonus when it comes to reposting Instagram posts and stories. Content isn’t easy to create, especially if you’re looking for a very specific type of content. By leveraging existing content, you can save time creating content without having to worry about a content dry spell causing a loss of followers.

Keep in mind that there’s a right and wrong way to leverage user-generated content for your Instagram. It’s important to be genuine and you want to make sure you’re giving the original poster credit.

Fostering community

Speaking of building a steady following, learning how to repost on Instagram can be a big help when it comes to fostering community. Your followers are following you for a reason: because you’ve proven that you can create or curate quality content for them to enjoy. Whether you’re posting a funny meme, giving a behind-the-scenes look at your business, or teaching your followers something new, the engagement on Instagram posts lead to often helps create a sense of community.

While sharing Instagram posts is a good way to build a community, it’s important to remember that what you post plays a big role in how your community acts. You can repost things that encourage healthy debates, or you can focus on positive posts and try to get everyone to come together as a community. Strategically choosing what you repost can go a long way in curating the followers and environment you want.

Curating related content for users

Everybody loves following an Instagram account that frequently posts interesting content, so sharing posts can help you build your following without using Instagram ads—although they are an excellent tool if you can afford it.

As you find relevant content and repost more to your page, people will start to appreciate your ability to curate quality content that speaks to them. Positioning yourself as a go-to source for interesting and useful content on Instagram is one of the best ways to build an organic following.

Organic social posting is crucial if you want to build a steady following and reposting is one way to facilitate that. While curating is great, you should still post some of your own content to ensure followers are familiar with your brand. Writing catchy captions can also help with this.

Considerations for reposting on Instagram

Now that you know how to repost on Instagram, there are a few things you need to know before you get started. Here are some of the things to consider before you repost a post on Instagram.

First, you should acknowledge the account you’re reposting content from rather than trying to claim reposted content as your own. People work hard to create content for Instagram and it makes you a better community member when you give them credit for that. Plus, it’s simply good Instagram etiquette.

Depending on the type of content you’re sharing, you might want to ask the original poster for permission before reposting. This is especially true with any posts that may contain personal content, such as pictures of family, details about an individual’s personal life, or more sensitive topics. While you don’t necessarily have to ask for permission, it’s good practice.

In general, you should try to be respectful of the time and effort others put into creating content. If somebody asks you to take an Instagram post down or denies your request to repost their content, respect that.

Use reposting to grow your Instagram engagement

In today’s world, social media is one of the most lucrative marketing tools you have at your disposal. Once you learn how to use it right, social media can be your best tool for advertising even if you’re not spending a fortune on social media marketing. Now that you know how to repost on Instagram, you can work in this new tactic to help build your following.

Digital marketing is hard work if you don’t have the right tools, but Mailchimp is here to help you with your social media efforts and more. With Mailchimp, you get access to top-notch email marketing and automation tools, so you can spend more time focusing on what’s really important. If your digital marketing efforts could use a boost, give Mailchimp a try today.

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