Worst times to post on Instagram
Generally, Instagram is a website that is accessed on smartphones and tablets much more than it is accessed on PC.
Thus, the worst time of day, at least on a weekday, is whenever your target audience is least likely to have such devices. You also should not post content too early in the morning or late at night, though there may be exceptions.
For most people, they will be dead asleep, and by the time they wake up, the post will be long gone from their feeds. Whether you are using Instagram for small business or Instagram for fun, there are certain times of day, and certain days of the week, that are objectively better for most content than others.
Weekend posting tends to be one of the worst times to post your content, mainly because when people are home for the weekend, they are not quite as concerned with scrolling Instagram.
There is one exception, however, namely when it involves Instagram Stories and Instagram Reels.
Both of these are relatively easier for Instagram users to consume, so you might find people who are scrolling through them on the weekend just to catch a few short Stories and Reels. However, for regular content, stick to the weekdays whenever you can.
One of the big problems to do with figuring out the worst or best time to post on Instagram is that Instagram does not necessarily deliver content to its users in the most ideal way.
While some websites may show content chronologically, Instagram uses an algorithm to determine what content would appeal to its users the most.
Is Sunday a good day to post on Instagram?
Sunday tends to easily be the worst day to post on Instagram, and the reason is plainly simple: people just don't use their devices as much as on other days.
This does not necessarily mean that you cannot get any engagement on Sunday, but in the grand scheme of things, most things you could post on Sunday could be posted on Monday. This is the best way to avoid a bad Instagram advertisement strategy.
One exception that might do all right is if you are posting Christian content, especially if the Instagram account represents a church.
Such a post would be good, if only due to the fact that the content is most relevant on that day. You may not get as much reach, but it may seem out of place depending on what the content is if you post it on another day.
Best times to post on Instagram
In general, the best time of day for all time zones is to post from 11 am to 3 pm (though 11 am to 1 pm is in that range). Avoid posting in the early morning or late afternoon for the most engagement.
The reason why this is so good is that this is often when people take their breaks during work or school, and common activity is to scroll through their Instagram feed while they eat or chat with friends.
Posting at around 2-3 pm is also good for students, as this is around the time they get out of school. This rings true mainly for weekdays, although this is not the worst time of day to post on the weekend. However, you may want to push the time up just a bit for any later risers on these days.
This is not the only time of day that is generally good for your brand. 7 pm to 9 pm is also a prime time to post Instagram content, as this is when people are just now settling in after working. You may also find that 7 am to 2 pm is the best time to post on Friday.