Turn your insights into even more successful posts
Knowing what types of posts will perform better on different social networks is key to getting more engagement and reaching more people. With our social performance reports, you can easily keep track of the total number of unique people and impressions your campaign has received as a whole, as well as on Facebook and Instagram.
Whether you post to Facebook, Instagram, or both, your performance report shows you how people are engaging with your product images on those channels and what messages speak to them. We’re working on bringing you reporting for your tweets, but you can still keep track of how they’re performing from Twitter.
You can also use insights from all the marketing activities you do in Mailchimp to help you figure out what content will perform best on social media (and other channels). Because organic social posting helps you build deeper relationships with your Mailchimp contacts across different channels, repurposing content from your top-performing emails is an easy way to spread your marketing message in more places.
Creating your social posts and emails in the same place helps keep your messaging consistent. Plus, the 2 channels work nicely together. Invite your contacts to follow your business on Facebook, Instagram, Twitter, and more by including social follow content blocks in your emails. You can even use your social posts to remind contacts about an email you recently sent or drive people to visit a landing page.