Organic Social Posting

Get your brand in front of more people

Create, publish, and track the performance of your Facebook and Instagram posts all in one place, so you can build a loyal community while staying on top of everything else you’ve got going on.

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Create and publish social posts with ease

Access your design assets from our content studio to quickly build your posts.

Get your performance reporting in one place

See how your followers are engaging with your posts without leaving Mailchimp.

Put your insights to work on your next campaign

Use that data to create campaigns people will love and market smarter as you go.

Abstract UI that shows how easy it is to choose a channel, add content, and post

Create your posts, share them in minutes

Choose a channel, add your content, and post—it’s really that simple. Insert images you’ve got saved in our content studio or upload new ones. Then, you can tailor your posts based on where you’re sharing them, or keep your content the same across channels.

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Turn social followers into contacts who stick around

Before people buy from your store or sign up for your marketing, they need to get to know you. Use your posts to showcase what you have to offer and create a clear path back to where people can convert.

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See how all your posts are performing in one place

Keep track of the different ways people are interacting with your posts in a single report. You’ll get a clear breakdown of which channel is getting the biggest reach and the most impressions, so you can make strategic decisions for your future posts.

Abstract UI that shows an organic social post and ad layered on top of each other

Make your organic and paid social strategies work together

Mailchimp makes it easy to create organic and paid social content that helps you build a loyal community of fans. Use your organic posts to share relevant content with your followers and figure out where most of your audience is hanging out. Then, boost the budget for your Facebook and Instagram ads based on which channel is most likely to convert.

Find your people, build the relationship

  • Promote your stuff

    Abstract UI of FB post that’s promoting a product

    Drive traffic to your site by promoting a product or service to people who already love your brand.

  • Keep your customers engaged

    Abstract UI of an IG post highlighting a photo of a customer using a product

    Don’t just share content that’s focused on selling something—focus on your customers, too. Post status updates your fans need, or share a photo of a new customer wearing your product to make them feel special.

  • Build trust in your brand

    Abstract UI of a FB post sharing a press clipping or company update

    Show people who visit your social page that you’re a well‑respected company by highlighting a glowing review, or sharing an update that will benefit your customers.

  • Join the conversation

    Abstract UI of an IG post created to celebrate a fun holiday or trend

    Get more eyes on your social page by sharing your point of view on a trending topic. Including a popular hashtag in your posts can even get them 12.6% more engagement than ones that don’t.

  • Show you’re an expert

    Abstract UI of a FB post that features some educational tips on a product

    Find a topic related to your business that you can educate your audience about, and use your social posts to show people that you’re an expert.

Abstract UI of FB post that’s promoting a product
Abstract UI of an IG post highlighting a photo of a customer using a product
Abstract UI of a FB post sharing a press clipping or company update
Abstract UI of an IG post created to celebrate a fun holiday or trend
Abstract UI of a FB post that features some educational tips on a product

Start posting to your social networks

Go where people are already hanging out to tell them about your brand.