Organic Social Posting

Get your brand in front of more people

Create, publish, and track the performance of your Facebook and Instagram posts all in one place, so you can build a loyal community while staying on top of everything else you’ve got going on.

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Create social posts in a few clicks

Store your design assets in our content studio so you can build your posts fast.

Choose a time that works for you

Schedule your posts ahead of time or publish them instantly.

Get insights that help you market smarter

Use data from your posts and other marketing to make even better campaigns.

Create and share your posts in minutes

Choose a channel, add your content, and post—it’s really that simple. Insert images you’ve got saved in our content studio or upload new ones. Then, you can tailor your posts based on where you’re sharing them, or keep your content the same across channels.


Get ahead by scheduling your posts

You’ve got a lot of tasks on your to-do list, and remembering to publish to social media doesn’t have to be one of them. When you upgrade to a Standard plan, you can schedule posts ahead of time. And it’s easy to pause, edit, and reschedule if your plans change (like they always do).

Turn social followers into customers who stick around

Before people buy from your store or sign up to hear more, they need to get to know you. Use your posts to showcase what you have to offer and create a clear path back to your site.

Put your insights to work on your next social campaign

Keep track of the different ways people are interacting with your Facebook and Instagram posts in a single report. You’ll get a clear breakdown of which social network is getting the biggest reach and the most impressions, so you can make strategic decisions for your future posts.

Make your organic and paid social strategies work together

Mailchimp makes it easy to create organic and paid social content that helps you build a loyal community of fans. Use your organic posts to share relevant content with your followers and figure out where most of your audience is hanging out. Then, boost the budget for your Facebook and Instagram ads based on which channel is most likely to convert.

Keep your people engaged

  • Promote your stuff

    Drive traffic to your app or site by promoting it to people who already love your brand.

  • Spotlight your customers

    Don’t just share content that’s focused on selling something—focus on your customers, too. Post status updates your fans need, or share a photo of a new customer wearing your product to make them feel special.

  • Build trust in your brand

    Show people who visit your social page that you’re a well‑respected company by highlighting a glowing review, or sharing an update that will benefit your customers.

  • Join the conversation

    Get more eyes on your social page by sharing your point of view on a trending topic. Including a popular hashtag in your posts can even get them 12.6% more engagement than ones that don’t.

  • Show you’re an expert

    Find a topic related to your business that you can educate your audience about, and use your social posts to show people that you’re an expert.

Hero image for 8 Ways to Create Thumb-Stopping Social Media Content

8 Ways to Create Thumb-Stopping Social Media Content

It’s true that social media is a great way to promote your products and grow your audience, but it tends to be a crowded landscape. Luckily, we’ve got tips to help you make your posts stand out and get the attention they deserve.

Get the tips

Start posting to your social networks

Go where people are already hanging out to tell them about your brand.