More and more, social media is the secret sauce when it comes to marketing your brand and products—after all, it’s where the people are.
According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.”
Another notable stat: 89% of U.S. respondents said they use Facebook several times a week or more, and 81% said the same about Instagram, according to a AudienceProject survey.
TL;DR: Social media is a great opportunity to reach customers, but it’s a crowded landscape. To create social media posts that drive results, the first step is to up your content game. We’ve summed up the essential steps to creating content that people click.
Improve your content
Great, thumb-stopping social media content has 2 components: visuals and copy. Good images or video definitely increase engagement, and they endear your brand to customers. They can also keep customers from quickly swiping past your post and missing your message.