How to make the most out of Instagram monetization
1. Present a strong personality
Presenting a strong personality requires having strong convictions, confidence, and being able to admit when you're wrong.
These aspects make you more relatable and likable, traits that viewers appreciate. You're using Instagram to promote yourself or your skill, and you need to show your audience that you know what you're talking about but be able to take criticism and change your opinions.
2. Have an area of expertise
Most of the time, an influencer has an area of expertise and is willing to share that with an audience. The expertise doesn't have to be unique, but you do need to bring your own experience and insights in order to set yourself apart from others who work in the same niche.
3. Post regularly
Followers like to see regular updates from their favorite influencers. Creating a posting schedule helps you manage expectations and set a reasonable pace for yourself in terms of having enough time to put up new content. Your Instagram followers will know that you'll post new content on a specific day of the week, and will show up to see your latest work.
4. Focus on one topic at a time
When you post on Instagram, you want to make sure to stick to one topic and minimize the chances of getting sidetracked onto another topic.
This goes for a live feed and a static post. Your audience engagement is better when you maintain focus on the topic you want to talk about or demonstrate.
There's nothing wrong with an aside, but save that aside comment for another post. You'll benefit from having more material for an upcoming post or live feed.
You may find that you want to repost on Instagram on occasion for any number of reasons. You can repost to share a favorite post of yours, use the post to highlight or reinforce something you did or said in a new post, or use it as a placeholder if you're unable to make new content for whatever reason.
Keep your reposting to a minimum, so you don't annoy your followers and make them less likely to return.
5. Engage with your target audience
One of the major appeals of social media is the opportunity for fans to engage with their favorite influencers.
Take the time to talk to your Instagram followers both in general and directly. You create a feeling of inclusivity and community when you talk to and with your chat.
During your presentation of your latest topic, you'll talk to your chat, but you can also talk with individuals if you're doing a live feed. It's also a good idea to respond to followers that post on your content.
You'll also need to manage your audience to maintain decorum in your posts. This is easily done on a static post, but if you're doing a live feed, you should consider asking people to moderate the chat, so you don't have to stop what you're doing to clean up the comments.
6. Become an affiliate marketer
Getting approved as an affiliate marketer gives you the opportunity to earn money through the promotion of a product. A brand will give you a product to demonstrate or use on your Instagram account, then give you an affiliate link that's connected to your account. You'll get a small percentage of a sale when anyone who follows your affiliate link makes a purchase.
7. Build your audience
The best way to get more Instagram followers is to engage in organic growth and omnichannel marketing. The platform allows the use of bots to manage your account, but it bans the use of view bots to make it look like you have more viewers than you really have.
Use all of your other social media accounts to let people know that you're on Instagram and which days you put up fresh content or start a live stream.
Make sure the posts are public to reach as many people as possible and be consistent with your schedule. It takes time to grow your Instagram account and audience, but people will return and tell others about you as long as you give them something to show up for.
8. Set up a business account
Instagram requires you to switch your personal Instagram account to a business account or begin with a business account in order to accept payments directly in your Instagram shop.
The business account includes a dashboard that lets you track the performance of your Instagram account, use professional tools to improve the quality of your feed and gain access to Instagram's internal library for professional influencers.
Becoming a content creator on Instagram requires the use of a social media plan, or an internal management plan. You need to figure out what kind of category you're going to present, the types of social media content you're going to create, the frequency of your posting, where you're going to post, and so on. This will help you stay organized and keep your content flowing.
