Using a CTA, or a call-to-action, is also a way to motivate users to click on links or to learn more about a website, business, or product. CTAs are invaluable, whether you are marketing products locally or using an eCommerce storefront of your own. Without a CTA, users may not know where to go in order to learn more about the products and services you offer. Without the use of CTAs, those who are on the fence about making a purchase are much more likely to go elsewhere for what they need--or to someone more convincing.
If you are unfamiliar with using CTAs, you can get started with multiple CTAs simultaneously, also known as A/B testing. Using A/B testing can help to provide valuable insight into the type of language and messaging your audience is most likely to respond to and interact with whenever they are online or browsing social media platforms such as Instagram.
Invest in Instagram ads
Another way to ensure that you are able to drive as much web traffic to your website from Instagram as possible is to invest in Instagram ads. Similarly to using Facebook Ads, Instagram Ads also offer complete control and flexibility when it comes to creating advertisements and even launching A/B tests for the individual campaigns you create.
Using Instagram Ads can help to significantly expand your online reach within the Instagram app and the community itself. With Instagram Ads, hone in on specific demographics you intend to reach with campaign-specific hashtags that are most relevant to your target audience. Instagram Ads can also provide you with in-depth analytics regarding the overall number of followers and level of engagement your social media pages receive.
Offer something unique
Whether you are selling products, offering services, or providing useful information on your website, it is important to offer something unique to attract visitors and keep them coming back for more.
If you are providing your users with content, be sure to do so regularly, consistently, and with content that is not easy to find with a quick Google search. Providing informative, unique, in-depth content that is evergreen will go a long way when you are attempting to drive traffic to your website from your Instagram or other social media platform.
Ensure your website is designed well
A poorly designed website will quickly turn visitors away, even if they have a genuine interest in getting to know more about what your business has to offer. When a website is designed well, it is much easier to gain the trust of visitors while also helping them to remember your business and its logo as well as any other branding or coloring you use to encompass everything you have to offer.
If you are just getting started with your online presence for the first time, consider using a website builder to help with boosting traffic on Instagram as well as through other social media platforms you are using.