5 Call to Action examples
These are great call-to-action examples that get results. They are used in different ways to attract and engage the audience.
Contently – Talk to Us
The team at Contently effectively uses their CTA to fortify the great content they put out. Instead of being direct and seeming a little stark, they took the power of their brand voice to create a friendly, approachable CTA in language that advises the user that they want to build a relationship with them. This also gives the user an idea of what they can expect from Contently.
Square is a well-known payment solution for businesses and solopreneurs. They have three CTAs in the same hero square that support their strong headline, Power Your Business with Square. The subhead has a quick explanation of what Square does, but the power comes from letting the user know they can get started for free or contact sales if they have additional questions. A smart move was the final CTA, which was preceded by See how a business owner uses Square.
Netflix – Join free for a month
With Netflix losing a lot of subscribers because of their price hikes, they are offering the option to see if they like the service. Their headline is "See what’s next." But the subhead is what hits home – watch anywhere. Cancel anytime. The CTA follows in a red box with Join free for a month. Their primary and secondary CTAs match the red in Netflix’s logo. This gives customers an option to try the service while removing the risk.
Essence – Read more
Essence magazine is very popular and is supported by its fans and other activities they have, like the annual Essence Festival. While they have hard copy subscriptions, they play heavily on the digital crowd with a huge hero image of the digital cover and the actual person next to it. The headline, “Our new digital cover is out now!” followed by a large white CTA that says read more is the perfect segway into getting readers to click the button.
Point Blank SEO – Be Awesome
This CTA is for users to sign up for their newsletter. It’s really boring saying sign up, so they found another way to get interaction and get their audience engaged. Who wouldn’t want to be awesome? Then, they have another CTA regarding the blog with Yes, take me there. It works well because it’s fun. It’s also creating urgency and the use of an arrow to create a visually stimulating directive.