Thanks to email, we can do business with people on the other side of the world in a matter of minutes. The scale of email’s potential is also huge, with more than 3.9 billion email addresses worldwide providing businesses with masses of opportunity to engage new audiences. When utilized properly, email has a huge role to play in creating lasting, profitable relationships between small businesses and customers.
Email is considered the most critical factor in marketing success by over 40% of B2B marketers. 80% of business professionals consider email a vital aspect in customer retention. And when used properly, email has the potential to deliver the greatest ROI of every marketing channel achieving $52 for every dollar spent in 2019. And that’s just the tip of the iceberg. 73% of consumers also said that email is their preferred marketing channel.
Every marketing channel has its advantages. It’s easy to see the likes and shares expanding in real time over social media, while print and broadcast marketing offer clout. But for more than a decade, email consistently produces excellent results.
Here’s a quick guide to what email marketing is, why it’s useful, and how it can help your business.