In the world of digital marketing, human contact might feel like a thing of the past. But if someone is thinking about a purchase, they want advice from a real person.
When word-of-mouth recommendations are passed along by a friend, family member, or neighbor, it’s invaluable for the business. In fact, a 2015 Nielsen study found that 83% of people believe this is the most credible kind of advertising.
That’s where customer reviews come in—they’re like the digital version of advice from a friend.
Help people find you online
Publishing customer reviews can improve your SEO rankings, which help online shoppers find you and then decide to buy your stuff.
Search engines reward content that is unique and regularly updated. Posting reviews is one of the easiest ways to meet those standards. And in many cases, people will specifically search the name of the product along with the word, “reviews.”
Let customers know you care
Asking for reviews does more than help you get future shoppers, it solidifies your relationship with the customer who just bought something. By asking for their feedback, you’re showing them that you care what they think and that you want them to have the best experience possible.