They can help you learn what’s working (and fix what’s not)
The co-founders of Everly, a natural, sugar-free drink flavor, conceived of their products while on a canoe trip. The idea was to hydrate active adventurers while camping, hiking, canoeing, or the like. But when customer reviews showed their product was mostly used as a day-to-day healthy alternative to soda, they changed their strategy drastically.
Now they create new products and marketing with their actual customers in mind, and they continue to check reviews for good ideas about their direction.
What does this example prove? If your customers have something to say that can improve your business, listen to them. Sometimes customers will have similar complaints, which means there’s something wrong with some aspect of your business, whether it’s the customer service they received or issues with the product. If your customers all say the same things, it’s time to listen and make improvements based on feedback from the end user.
They boost your credibility
Getting a review from a customer can help to increase trust with other customers. Positive reviews can help boost credibility and make potential customers trust you more. Since trust is an important factor when someone buys something, especially online, reviews can make you seem more trustworthy. Remember, people ask other people for recommendations, not businesses. Therefore, you can make your business and its products more trustworthy by allowing customers to leave reviews.
They can increase sales
Gathering customer reviews can help you market your business because it provides free word-of-mouth. Positive reviews can increase online sales because of many of the other benefits we’ve mentioned and how they impact your brand consistency when it comes to the customer experience.
For example, by making potential customers trust you more, reviews are able to help people finally make the decision to purchase your products or services. Additionally, because reviews can boost your SEO efforts, more customers can find you online, increasing the chances of conversions.