We'll Help You

Get Your Business Online

- Websites
  Create a free website that comes with built-in marketing tools.
- Online Stores
  Launch a store that comes with everything you need to start selling, including marketing tools.
- Appointment Scheduling
  Add online scheduling to your website so people book appointments with you.
- Domains
  Claim a custom domain to make it easy for people to find your brand on the web.
See overview

Market Your Business

- Email
  Engage your audience with beautiful, branded emails.
- Landing Pages
  Design landing pages that grow your audience and help you sell more stuff.
- Digital Ads
  Reach people on Facebook, Instagram, and across the web.
- Social Media
  Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.
- Campaign Manager
  Streamline your marketing planning and consolidate multichannel campaigns into a single view.
See overview

Platform Features

Audience Management

- Marketing CRM
  Get to know your audience and find new ways to market to them.
- Signup Forms
  Grow your audience with a pop-up or embedded form.
- Segmentation
  Segment your audience based on shared traits.
- Behavioral Targeting
  Target your messages based on people's purchase behavior, app activity, and more.
- Predicted Demographics
  Get predictive insights about your contacts so you can personalize your marketing.
- Tags & Contact Profiles
  Keep track of what you know about your people with customizable tags.
All audience tools

Creative Tools

- Content Studio
  Sync, store, and edit all your images and files in one place.
- Creative Assistant
  Get beautiful, on-brand designs made for you with the power of AI.
- Dynamic Content
  Personalize individual content blocks within your emails.
- Subject Line Helper
  Get real-time feedback on how to refine your subject lines.
- Campaign Templates
  100+ pre-designed email and landing page templates that fit any message.
All creative tools

Marketing Automation

- Customer Journeys
  Design personalized journeys using conditional logic and branching points.
- Integrations
  Sync your store data and connect other tools to unlock more automation features.
All automation tools

Insights & Analytics

- Reports
  Track sales and campaign performance in easy-to-digest reports.
- Smart Recommendations
  Get personalized recommendations to help you make your next move.
- A/B Testing
  Test different versions of a single email to see how small changes can impact your results.
- Surveys
  Gauge interest and customer satisfaction by gathering feedback.
- Content Optimizer
  Make your email content more engaging with personalized suggestions for improvement.
All insights tools

Not sure where to start?

- E-Commerce and Retail
  Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store.
- Mobile and Web Apps
  Reach new customers, send behavior‑based campaigns, and increase engagement with your app.
- Startups
  Find product‑market fit, learn from user feedback, and launch your first marketing campaigns.
- Agencies & Freelancers
  Get perks and tools for managing clients when you join our free community, Mailchimp & Co.
- Developers
  Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation.

Learn

Mailchimp 101

Help Center

Marketing Library

Explore our collection of resources to help build your business and boost your digital marketing.
- Marketing tools and tactics
- E-commerce Automations: Time-Saving Techniques for E-commerce
  
  See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers.
- Business Stages
  - Prep & Start
    Learn to write a business plan, build a brand, and turn your ambition into a successful business.
  - Manage & Run
    Off and running? Find tips to help you lead, manage, and make your business even better.
  - Grow & Scale
    Whether you want to grow your team, your following, or your sales, we've got ideas.
See overview

Community

Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.
- Features for helping clients
  Get access to tools in your Mailchimp account designed just for freelancers and agencies like you.
- A guided path to partnership
  See all the perks you can unlock as you grow toward becoming a Mailchimp partner.
- Get inspired by your peers
  Catch up on tips and marketing wisdom from freelancers and agencies around the world.

Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more.
- Marketing API
  Use custom data from your app to power timely, relevant marketing campaigns.
- Transactional API
  Send targeted and event-driven emails and handle and parse inbound email from your users.
- Release Notes
  The latest updates to our APIs and developer tools.
- Transactional Email
  Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration.

Hire A Trusted Partner

Measure Marketing Performance

Want to know what's working and what's not? Get advice on finding the right mix of tactics.

Business Tips

Examples of KPIs, Definition, & More

Obtain a better understanding of KPIs with examples for different business departments.

Business Tips

Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
Marketing Tools

11 of the Best Web Analytics Tools

Compare 11 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.
Topic Explainer

Data Tracking: Learn to Make Data-Driven Decisions

Data tracking enables companies to make smart, data-driven decisions. Read this to learn more about how data tracking can help your business.
Business Tips

Marketing Optimization: How-To and Tools | Mailchimp

Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.

It's easy to get started

And it's free. Two things that everyone loves.

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Measure Marketing Performance

Related Topics

Examples of KPIs, Definition, & More

Latest items

Basic Ecommerce Metrics Every Business Owner Should Track

11 of the Best Web Analytics Tools

Data Tracking: Learn to Make Data-Driven Decisions

Marketing Optimization: How-To and Tools | Mailchimp

It's easy to get started

Related Topics

Marketing tools and tactics

Business Stages

Podcasts

ORIGINAL SERIES

Films

Workshop

BRIEFINGS

LIFE