Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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Social Listening: Definition, Tools & More | Mailchimp
Social listening tools allow you to monitor and analyze online conversations about your brand. Learn how to use social listening tools here.
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Marketing Optimization: How-To and Tools | Mailchimp
Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.
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5 Data-Driven Tools to Maximize Holiday Sales
Learn how to use these dynamic tools to help maintain momentum during the holiday sales season.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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Achieving growth without advertising
By the time the language app Duolingo ran its first advertising campaign last autumn, it had already amassed 300 million users.
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The breakdown: marketing attribution models
What are marketing attribution models and how do they help companies understand their customers better?
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How to Market Your Business — A Small Business Growth Guide
Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.
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KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
