Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
Social Listening: Definition, Tools & More | Mailchimp
Social listening tools allow you to monitor and analyze online conversations about your brand. Learn how to use social listening tools here.
Marketing Optimization: How-To and Tools | Mailchimp
Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.
5 Data-Driven Tools to Maximize Holiday Sales
Learn how to use these dynamic tools to help maintain momentum during the holiday sales season.
The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
Achieving growth without advertising
By the time the language app Duolingo ran its first advertising campaign last autumn, it had already amassed 300 million users.
The breakdown: marketing attribution models
What are marketing attribution models and how do they help companies understand their customers better?
How to Market Your Business — A Small Business Growth Guide
Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.
KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.