Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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The Long and the Short of Email and SMS
How to use email and SMS to achieve your brand and performance marketing goals in 2025
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A Guide to Content Scoring for Smarter Strategies
Learn how content scoring can help you track performance, improve your strategy, and create content that truly connects.
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How to Increase Conversion Rate
Maximize your conversion rate and increase sales using actionable techniques and proven tactics tailored to your business goals.
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What Is Activation Rate? Definition & How to Improve It
Understand activation rate and its impact on user engagement. Find out how to track and optimize it for better conversions and results.
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Return on Ad Spend (ROAS)
Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.
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Data‑Driven Marketing: How To Get Started
Data-driven marketing can help you find customers who are most likely to buy. It’s not as hard as it sounds! Learn how to collect data and target your audience.
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How to Create an Effective Marketing Dashboard
Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.
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Key Features Every Ecommerce Dashboard Should Have
Discover the must-have features for an e-commerce dashboard to track sales, customer insights, and marketing performance.
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What Are Real-Time Analytics? Key Tools and Benefits
Stay competitive by leveraging real-time analytics to make informed decisions and adapt quickly to changing trends.
