Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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Optimize Marketing with Time Decay Attribution
Explore how time decay attribution can enhance your marketing strategy, optimizing conversions through effective time-sensitive insights.
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Using Linear Attribution to Enhance Campaigns
Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.
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First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
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What is Second-Party Data in Business?
Learn everything you need to know about second-party data, including its benefits, collection methods, and how to utilize it in your business.
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Email Engagement is Key to Resolving Deliverability Issues
Learn top tips for maximizing email engagement, improving deliverability, and keeping your emails out of the spam folder.
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How to Get Started With Data-Driven Attribution in Marketing
Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.
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Practical Guide to Offline Conversion Tracking
Are you fully capturing your customer’s journey? See how offline conversion tracking can complete your analytics picture and boost your campaign performance.
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Navigating Headwinds & Tailwinds in Business
Understanding the differences between headwinds vs. tailwinds is vital to the success of any business. Learn what they are and how to use them.
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Marketing Campaign Reporting: Visualizing Success
Unlock the true essence of campaign reporting. Explore vital metrics beyond clicks that drive success.
