Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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Data Bias: Causes and Effects
Data is being called the new oil; can its mining have just as many repercussions? This valuable information may be compromised by the prejudices of the humans it is collected from.
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How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
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How to Succeed at Digital Marketing as a Nonprofit
Digital marketing is necessary for almost any organization, but it can seem daunting. This is especially true for nonprofit organizations with limited time and resources. But with the right strategy, anyone can create a meaningful online presence.
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How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
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How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
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How to Measure Your Email Marketing Success
Track your performance and improve with every campaign.
10 min read
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Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.