Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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A/A Testing: What It Is & When You Should Use It
A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.
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AI Analytics: Drive Smart Decisions
Maximize efficiency and drive growth with AI analytics. Transform your decision-making.
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Examples of KPIs, Definition, & More
Obtain a better understanding of KPIs with examples for different business departments.
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Basic Ecommerce Metrics Every Business Owner Should Track
As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
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11 of the Best Web Analytics Tools
Compare 11 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.
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UTM Links: How To Create UTM Codes and Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
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Data Tracking: Learn to Make Data-Driven Decisions
Data tracking enables companies to make smart, data-driven decisions. Read this to learn more about how data tracking can help your business.
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Marketing Optimization: How-To and Tools | Mailchimp
Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.
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5 Data-Driven Tools to Maximize Holiday Sales
Learn how to use these dynamic tools to help maintain momentum during the holiday sales season.
