Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
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How to Measure Your Email Marketing Success
Track your performance and improve with every campaign.
10 min read
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Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
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Tips From a Marathon Runner on Building a Business With Endurance
Like training for a long-distance race, marketing needs a methodical approach with an emphasis on focus.
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Increase Conversion Rate From Ad to Landing Page
Matching your messaging across channels helps make every ad campaign dollar count.
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Georgia Museum of Art’s Optimization Strategy
The optimization strategy that helps the Georgia Museum of Art track the impact of their messaging.
