Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
-
How to Use Twitter Analytics
Twitter analytics is a simple but powerful tool for small businesses and online marketers—learn how it can work for you.
-
How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
-
Data Bias: Causes and Effects
Data is being called the new oil; can its mining have just as many repercussions? This valuable information may be compromised by the prejudices of the humans it is collected from.
-
How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
-
How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
-
How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
-
How to Measure Your Email Marketing Success
Track your performance and improve with every campaign.
10 min read
-
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
-
How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
