Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
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Tips From a Marathon Runner on Building a Business With Endurance
Like training for a long-distance race, marketing needs a methodical approach with an emphasis on focus.
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Increase Conversion Rate From Ad to Landing Page
Matching your messaging across channels helps make every ad campaign dollar count.
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Georgia Museum of Art’s Optimization Strategy
The optimization strategy that helps the Georgia Museum of Art track the impact of their messaging.
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Mastering Campaign Reports with SweetWater Brewing Company
How this popular Peach State beer maker uses reports to turn their emails into (liquid) gold.
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Getting the Most Out of Your Mailchimp Reports
When you know what your campaign data is telling you, you can make better marketing decisions.
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Harnessing The Power of Segmentation to Bolster Engagement and Bookings
Prestigious sporting lodge Poronui noticed that their new inquiries had started to dwindle. So they approached Auckland-based agency Calibrate.
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Building a Digital Presence From The Ground Up
How Northern Commerce helped Williams Food Equipment create a new digital experience—and expand their reach across Canada.
