Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
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Data Bias: Causes and Effects
Data is being called the new oil; can its mining have just as many repercussions? This valuable information may be compromised by the prejudices of the humans it is collected from.
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How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
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How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
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How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
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Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
