Though Lindsay Arnold went to college for graphic design, she quickly realized the results of the designs intrigued her more than the designs themselves. And so the clouds parted, and a light shone the way to a more strategy-rich atmosphere: digital marketing. It took just that 1 impasse to find the right path, which would lead to her current role as an email guru.
“I love that it’s totally a choose-your-own-adventure kind of environment,” Lindsay says of her role at London, Ontario-based agency, Northern Commerce. Prior to Northern, Lindsay was at a small digital marketing agency that shared an office with a web development company. The 2 ended up merging to form Northern, which now has offices in both London and Toronto to accommodate their team of nearly 60 people.
Northern is responsible for building new e-commerce sites from scratch and marketing them, and with this growth, there was a lot of freedom to form new roles that hadn’t existed before.