Data tracking describes the process of choosing specific metrics to track and analyze in order to improve your business and optimize the customer experience. You must have a strategy for tracking data in place to make your efforts effective. Data tracking software or data tracking services can help your business better understand the customer journey and increase your bottom line.
If you want to learn more about data tracking and all that it entails, you’re in the right place. Read this article to learn more about what data tracking is and how to track customer data.