Connect your store to Mailchimp to bring in customer data, then choose a list connected to your store.
Best Customers Automation
Reward your best customers with smart customer automation
Bring your best customers back to your store by showing them how much you value them.
The easiest way to show some appreciation to your top customers based on how they shop.
Best Customers
Do less, sell more
We've found that orders per person are 5 times greater when you use best customer automations rather than bulk email campaigns.
Reward customer loyalty
Make your favorite customers happy with special offers or promo codes and grow your sales at the same time. It’s a win-win.
Choose your best customers
You decide who to reach out to based on orders or how they spend. We make sure the message gets to the right customer.
How to reward customers
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You can choose whether it’s triggered by the amount of money spent or other shopping behavior.
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Our email designer makes it easy to customize your message and add promo codes, product recommendations, and more.
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Turn it on and you’re good to go. Emails will automatically go out to your best customers when they buy your stuff.
“The best customers automation saves me about 2-5 hours a week on work by not having to send emails to each individual customer.”
FAQs
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Customer automation is triggered messaging that reaches the right people based on their behavior, such as purchase history, spending patterns, or how recently they've shopped. Instead of sending the same email blast to everyone, customer automation software delivers personalized outreach at exactly the right moment, without anyone having to press send manually.
With Mailchimp, you can set up these automations once and let them run, so staying connected with your best customers doesn't require constant attention.
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Customer automation software is a tool that automatically handles personalized outreach based on purchase behavior, engagement, and customer data. It removes the manual work of figuring out who to contact, when, and with what, making it one of the more practical ways to stay in front of high-value customers.
Mailchimp's customer automation software is built to do exactly this: it segments your audience, triggers emails based on the criteria you set, and keeps your messaging consistent without requiring you to manage every send.
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Mailchimp connects to your store and segments customers based on purchase frequency and total spend. From there, you set the trigger criteria, whether that's someone who's made three or more purchases, crossed a certain spending threshold, or both. Once those parameters are in place, Mailchimp handles the rest automatically. You define what "best" means for your business, and the platform identifies who fits that profile.
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Rewarding your best customers with Mailchimp comes down to a simple setup process. Here's how it works:
Connect your store: Link your e-commerce platform to Mailchimp so it can pull in purchase data and start identifying your top buyers. Set your trigger criteria: Decide what qualifies someone as a best customer, whether that’s purchase count, total spend, or a combination, and Mailchimp uses that to build your segment. Design your email: Build a reward email with promo codes, product recommendations, or a VIP offer that gives your top customers a reason to come back. Activate the automation: Once it's live, emails go out automatically whenever someone meets your criteria.
Repeat sales follow naturally when customers feel recognized. Mailchimp's automated campaigns make it easy to keep that recognition consistent.
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Customer experience automation covers every behavior-triggered touchpoint across the full customer journey — not just the moment of purchase. It includes welcome messages, post-purchase follow-ups, re-engagement emails, loyalty rewards, and support check-ins. The goal is to make each interaction feel timely and relevant without manually orchestrating every step.
Mailchimp's customer automation software is built to handle this across every stage of the customer relationship so that you can build brand advocacy over time through consistent, well-timed communication.
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Mailchimp customers see 5x more orders per person with best customer automations than with bulk email campaigns. Automated rewards and timely messaging reach people when they're already engaged, which drives repeat sales in a way that a generic blast usually doesn't. When your best customers get an offer that actually applies to them, they're far more likely to act on it. Customer automation software takes that logic and applies it at scale, so every qualified customer gets the right message without any extra effort on your end.
Start rewarding your people
It doesn’t take long to set up. And it helps you sell more stuff.
See what else you can automate
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