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Marketing Personalization Tools

Give your customers what they really want

Utilize our personalization software tools to help you send the content that matters most to your audience.

Make your marketing unique to every customer

Right people

Segment your audience based on their interests and shopping preferences.

Right message

Add merge tags to your personalized emails to send contacts dynamic content.

Right moment

Get your message in front of people at the exact moment they need it.

Right suggestion

Recommend products from your store people didn’t even know they wanted.

Everything you need to personalize your marketing


Send personalized emails based on your customers’ time zones

Schedule your emails to go out at the same time across time zones, so people will get them when they're most likely to be online. There’s no need to send multiple versions of an email to improve their open rates. We make learning how to personalize an email much easier.

Take the guesswork out of finding the best time to send emails

With send time optimization, we'll look at patterns in your customer data and send your emails when people are most likely to engage. This AI-powered tool makes sure that personalized product recommendation emails don't arrive at 3 am when your customer is asleep.

Create a personalized shopping experience for every customer

Connect your store to make sure your marketing speaks to who your customers are and what they care about. Let people in Atlanta know about an upcoming pop-up event you're hosting in the city. Follow up with customers who bought a bassinet from your shop with recommendations for cribs they might like in a few months. Let our email personalization software help you continue that customer journey.

Get to know your customers with predicted demographics

Enhance your customer experience with our marketing personalization software. We predict your audience's demographics. You send them customized email marketing.

Personalize your content to make your emails feel like a conversation

Drop a merge tag into your email, and using customer data we'll pull in content specific to each of your contacts to make your marketing feel more personal. Use dynamic content with drag-and-drop content blocks to customize your message for multiple audiences—all within the same email—to drive higher ROI.

“We use merge tags to personalize communications with our customers, and create a one-to-one relationship with them. What’s great about merge tags is we can use them in A/B testing to help us choose the right message to deliver a personalized experience.”

Travis Jourdan, Co-Founder of Vinylmnky


  • The first step in personalizing your online marketing is to gather and analyze customer data. Using Mailchimp’s content personalization software, you can build an audience, segment that audience, and review analytics as you create and send different marketing campaigns. This allows you to gain valuable insights into customer behavior and identify effective marketing strategies.

    With Mailchimp, sending personalized emails and other marketing materials can be easily achieved. Use our behavioral targeting or predicted demographics features to get to know your customers and review critical demographics. Then get started with our personalized email campaigns to target the right people at the right time.

  • Content marketing personalization refers to the practice of creating content that’s unique to individuals or certain target audiences. Using email personalization tools, marketers can deliver content that directly addresses the needs and interests of specific customers. This may mean recommending a particular product for a certain customer, directly addressing specific customer pain points with your content, or something else.

    With Mailchimp’s email personalization tools, you can easily create personalized content that stands out from other marketing materials. Once you learn how to personalize emails and take advantage of Mailchimp’s personalized email campaigns, you can better understand and connect with your audience. In turn, you can boost engagement, increase conversions, and build your brand.

  • Delivering personalized content to customers is a great way to make them feel valued and special. Something as simple as including their name in an email or sending them a product recommendation at just the right time can make your customers feel more connected to your brand.

    Using Mailchimp, you can design personalized email marketing campaigns that aim to reach the right people at the right time. By taking advantage of the email personalization tools we offer, you can improve the customer experience and optimize your brand’s messaging so that every email is unique.

    The best part is that, in most cases, you can automate personalization in Mailchimp. This allows you to save time and energy while still sending out personalized email campaigns that connect with the right customers.

    There is a range of ways to add personalization in Mailchimp. For starters, you can add merge tags to emails to create personalized campaigns where Mailchimp automatically incorporates content that’s specific to your contacts. Or you can use our dynamic content feature to quickly and easily create separate emails with messages that are unique to the audiences you’re trying to target.

    Other ways to add personalization in Mailchimp include scheduling emails based on customer time zones, utilizing send time optimization tools, connecting your e-commerce store to our content personalization software, and more.

Start personalizing your content

Know your audience, tailor your marketing message.

More ways to show you know your customers