Date‑Based Email Automations

Be there for all the big moments

Reach out to your people on the days that are important to them and create a more personal connection.

An email wishing a customer happy birthday with a discount.

Send personalized emails that are perfectly timed, but don’t take up all your time.

Celebrate the milestones

From birthdays to sign-up anniversaries to membership renewals—there are plenty of reasons to say hello.

Sell more stuff

Take the opportunity to recommend products your customers will love or send them promo codes to get them shopping.

Personalize your messages

Use our flexible email templates to quickly craft the perfect email for any customer on any special occasion.

How to mark the moment

  • 01

    Pick your starting point

    The screen that provides options for creating an automated email "date-based" selected.

    Choose from different date‑based starting points—like birthdays, specific dates, or when someone subscribes to your list.

  • 02

    Choose a date

    The step in which users select when the date-based automation will send, for example 1 day before a user's birthday.

    You can set up a recurring or one‑time message for any day of the year—and decide exactly when it goes out.

  • 03

    Design your email

    An example of the templates and the drag-and-drop editor used to design a date-based automation.

    Use our templates and the drag‑and‑drop editor to design an email that’s perfect for the occasion.

  • 04

    Start celebrating big days

    An example of a date-based email.

    Turn it on and you’re good to go. Emails will automatically go out to your contacts based on the dates you’re celebrating.

The screen that provides options for creating an automated email "date-based" selected.
The step in which users select when the date-based automation will send, for example 1 day before a user's birthday.
An example of the templates and the drag-and-drop editor used to design a date-based automation.
An example of a date-based email.
“Date-based automations have impacted our business positively by saving us time and are a nice return on investment.”

Anne Rutt-Enriquez, co-founder of Triple Z Threadz and Limbo Jewelry

See their approach

FAQs

  • Can you schedule an email in Mailchimp?

    Yes, you can use date-based email automations to schedule an email in Mailchimp. With date-based email marketing automations, you can schedule emails to be sent out on specific dates. You can even set up date-based email automations that are triggered by certain events, such as a customer’s birthday or a new subscriber to your mailing list.

    Whether you want to schedule a single email or recurring email for specific dates, use date-based automations in Mailchimp to achieve your email marketing goals.

  • How do I send an email to a specific date in Mailchimp?

    In order to send an email on a specific date using Mailchimp, you’ll have to create an automation email. To do this, navigate to the Automations icon on your account dashboard and select Classic Automations. From there, you can create and configure settings for date-based automations. If you want to send an email on a specific date, simply choose that date as you set up your data-based email automation. You can either set up date-based automation in Mailchimp for one-time use or on a recurring basis.

  • How to schedule an email in Mailchimp

    To schedule an email in Mailchimp, set up a date-based email automation. With date-based email automations, you can send customized emails and configure them to be automatically sent out on a date of your choosing. Start setting up a date-based email marketing automation by choosing a trigger date or event.

    Once you choose a date for your date-based email automation, the next step is to design your email. Choose from one of Mailchimp’s premade templates and use the drag-and-drop editor to personalize all of the details. Alternatively, you can create your very own custom email from scratch—it’s up to you.

    After selecting a date for your email, configuring the design, and adding copy, your date-based email automation is ready to be sent. Just turn on the date-based email automation, and it will be sent out to relevant contacts when the time comes.

  • How to schedule an email for future date

    Scheduling an email for a future date is simple when you use Mailchimp’s date-based automations. All you have to do is choose the date when you’d like the email to be sent out, design the email using our templates and drag-and-drop builder, and add copy. When you turn on date-based email automation, your emails can be automatically sent at a date designated by you.

    Based on your needs, date-based email automations can be set up for a single future date or recurring dates. For instance, you can create date-based email automations that are triggered by a contact’s birthday. This way, your contacts automatically receive a happy birthday email on their special day.

Celebrate a special date

Creating a date-based automation is easy. So is doing less work.

See what else you can automate