How to Create a User Persona: Tips and Examples
Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.
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Knowledge Management Systems: A Beginner’s Guide
A knowledge management system is a tool that can help companies remain organized and efficient. Learn more about what a KMS is with this handy guide.
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Create Your Buyer Persona With a Buyer Persona Template
Buyer personas can help you better understand your customers. Use our buyer persona template to get started today.
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Comment: The dark forest theory of the internet
Head of strategy at global advertising agency Fred & Farid, Colin Nagy, on how brands are creating intimate online communities.
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Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
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