User persona examples
User personas differ from business to business because of the different information they might find valuable. Here are a few examples to help you understand how a user persona should look.
Persona: Toby, a pet parent
Name: Toby Johnson
Location: Chicago, IL
Interests: pets, baseball, writing
Family: Single with one new dog
Who is Toby?
Toby is a novelist who lives in the city. He recently became a proud new pet parent but doesn't know how to manage his puppy's high energy. Toby must focus while trying to write his next novel, but his puppy is constantly begging him to play.
What are Toby's pain points?
Toby's puppy has high energy, and although well trained, he requires tons of attention. The biggest problem Toby faces as a busy new pet parent is finding out how to entertain his dog without having to be hands-on.
What is Toby's solution?
Toby needs a product for his dog that his dog can play with on its own without requiring much effort or time from Toby during working hours. He's looking for an easy way to keep his dog entertained, happy, and healthy.
Name: Elizabeth Taylor
Occupation: Social media manager
Location: Detroit, MI
Interests: social media, shopping
Family: Lives with boyfriend
Who is Elizabeth?
Elizabeth is a social media manager working for a Michigan corporate business. She must manage multiple social media accounts for the business, often losing valuable time scheduling posts for hours instead of being able to respond to followers' comments and messages. She has been in this role for two years.
What are Elizabeth's pain points?
Elizabeth finds it difficult to complete all the tasks she must do to be a successful social media manager at a busy corporate company. Instead of being able to engage with followers, she must continue to create and publish content throughout the day to keep up with the company's posting schedule. Unfortunately, Elizabeth knows she must find time to engage with followers to build the following and help build trust among consumers.
What is Elizabeth's solution?
Elizabeth needs a social media marketing automation tool that allows her to schedule posts in advance, reply to customer comments and messages, and measure the effectiveness of her organic social media strategy.