Types of customer pain points
Customer pain points are problems that inconvenience or affect their personal or professional lives. They can be anything from a mother not having a good calendar to monitor her kid's activities to a business professional not having enough time to accomplish all their daily tasks.
Whatever the case, there are a few types of customer pain points you should be aware of, including the following:
Productivity pain points
Productivity pain points can affect personal or professional lives. Ultimately, it means customers are wasting time using their current products or services and want to use their time more efficiently.
An example of a productivity pain point might be a digital marketer using several tools to create client reports. The solution here would be a product that consolidates their reports into a single dashboard to save time.
Process pain points
Process pain points can affect productivity pain points, but they focus more on the internal processes of a business, such as qualifying leads.
If you've ever worked in a sales team, you know that nurturing and qualifying leads is time-consuming and may take multiple emails and phone calls to determine how interested a prospect is in a product or service.
Process pain points can help address internal business functions to make workers and the entire business more efficient.
Financial pain points
Financial pain points are those that affect your prospects' budgets and wallets. Ultimately, they spend too much on their current solutions and want to spend less. Businesses lose money every day for countless reasons, so you'll want to position your product or service as a way for businesses to save money.
For example, you might offer the same product as other companies, but your customers get more value from your business because it's more affordable.
Support pain points
Support pain points are customer service-related issues. Ultimately, it's possible that customers aren't getting the support they need from the businesses that provide their products and services.
For example, maybe your competition doesn't have a good onboarding process or doesn't respond to customer inquiries. Whatever the case, identifying support pain points can help you improve your offering and use it as a selling point that drives sales.
How to identify customer pain points
Now that you have the answer to your question, "what are customer pain points?", you need to identify them.
Identifying customer pain points in business is crucial for helping you develop products and services, build marketing strategies, and create better customer experiences. But the only way to identify these issues is to conduct qualitative and quantitative market research to learn more about your target audience.
Qualitative research allows you to survey your target market to learn more about their pain points, wants, and needs. For example, you can send surveys to existing customers or invest in market research to learn more about your audience.
When you conduct customer research, you can find out your customer's pain points and the reason for their problems.
For example, two customers could have the same financial pain point but for different reasons. In this case, customer A might not be using a product correctly because they lack the proper resources. At the same time, customer B might know how to use the product, but it's too expensive for them to maintain.
To identify your customer's pain points, you need answers directly from your customers, sales, and customer support team. Of course, you already know the importance of customer service, but it can affect your business in more ways than you realize.
The individuals who talk to your customers day in and day out have unique insights into their pain points and what drives purchasing decisions, so make sure to get them involved when trying to determine pain points and how to address them.
Then, any pain points you discover should be added to your buyer persona template to help you reach these individuals more effectively.