The importance of imagery in marketing
Marketing can take many forms, but nothing speaks quite like imagery. From videos, to advertisements, to still images, companies have used imagery for years to help establish their name and brand. Are you using video content for your small business that works?
Who can forget the Energizer Bunny? Who doesn't recognize the giant golden M of the world's largest fast food chain? Who doesn't have images of brands and companies recorded in their brain that they don't instantly recognize?
There was a time before any of us were born when marketing relied on word of mouth, the content of advertisements, or name recognition. Today, the playing field has been leveled, and audiences are just waiting for the latest and greatest image to grab their attention.
How important is imagery in marketing? Perhaps the real question should be, can your marketing campaign survive without great imagery? Sometimes, a picture is worth a thousand words, and the right image - so much more.
Include your photography in your email campaigns
One of the benefits of images like photography or film is their flexibility. Using photography or other images in your email campaign, for example, is a creative and effective way to apply these visual tools.
Emails that have images or photographs are more difficult to ignore. They also innately prompt the curiosity of the audience. A picture of what? In the world of entertainment and visual stimulation, including photography in your email campaigns can be a winning move.
Adding images like photographs to your email campaign will also enhance the image of your business and brand. Emails that have images are also often viewed as more professional and or trustworthy. Using photographs in your email campaign can also offer your business or brand a more lively appeal.
We all want to be entertained, and everyone wants to look. Using photography in email campaigns is the best of both worlds. It gives your target audience the visual satisfaction they desire, and it puts your business and brand in the limelight.
Yes, there is more to using photographs in your email marketing campaign than meets the eye. And more eyes will likely see your marketing campaign when you do too, with tools from the Mailchimp Content Studio.