YouTube posting strategies
Creating great content is important, but it’s only part of the equation. Small businesses also need to be strategic in how they’re posting those assets. The following tips will give insight into some of the ways you can ensure that your content reaches more members of your target audience.
Create content goals
If you’re already producing content for other platforms like Facebook and Instagram, you’re probably familiar with creating content goals.
Businesses produce content for different reasons. You may be focused solely on growing your audience and improving engagement. Or maybe your social media efforts are dedicated to converting existing followers into new subscribers or customers. No matter your reasons, you should have clear goals in mind because they’ll help you measure how successful your YouTube marketing efforts are.
Develop a content schedule
Success on any social media platform—YouTube included—is heavily influenced by the amount of content you produce. The more you share valuable content that your followers can engage with, the more reputable your business becomes on the platform.
For this reason, creating a content schedule that dictates when and how frequently you post is very important. Over time, your YouTube audience will become accustomed to when they can expect you to release new videos.
Tip: Unlike other social media platforms which many people check multiple times throughout the day, YouTube users are more active at night and during the weekends.
Optimize your videos for search
YouTube is part of the Google family of platforms and services, so it’s well equipped to allow businesses to enhance content with keywords, video tags, and other search-related elements. Using these to your advantage can help make your videos more visible in YouTube’s search results.
It’s good practice to encourage viewers to comment after they’ve watched your videos. This will help produce valuable interactions between your business and its target audiences. It will also fuel conversations amongst your followers.
When your videos receive audience interactions and comments, be sure to respond in a timely manner so customers know their voice is being heard. A simple response can help solidify the brand-customer relationship for months to come.