LinkedIn is more than just a website for like-minded professionals to meet, share ideas, and communicate with one another. It’s also a valuable way for small businesses to market to their target audiences.
While social media platforms like Facebook, Twitter, and Instagram appeal to a wide range of audiences, LinkedIn specializes in professionals and businesses. This makes it an invaluable channel for marketers who are looking to target these types of audiences.
In this guide, we’ll explore the benefits of LinkedIn, explain how to set up your profile, and discuss some of the basic strategies that will help you start marketing your small business with the platform.