Announce product updates
One of the best ways to use video in email marketing is the announcement of product updates. While this approach works for all audiences, it is especially beneficial for email campaigns that are targeted at existing and past customers who have a history of doing business with your brand.
It’s because existing customers hold a vested interest in learning where your venture stands with their support, whereas past customers may be curious to know if anything has changed since their last interaction with you. In turn, there’s a high chance that both segments may watch the video that answers their questions.
In order to make sure that you maintain this interest with your audience, make it a point to keep your videos concise. When you deliver the required message without a lengthy commitment of the viewer’s time, it increases the chances of email recipients watching the full video. This helps get your whole point across with relevant visuals, audio, and branding.
If you segment your audience for specific campaigns, utilizing this approach for your emails becomes a walk in the park. Since segmented campaigns present a 49% higher click-through rate (CTR) than unsegmented campaigns, this also contributes to your ROI.
Exhibit company culture
Over the past couple of years, it has become clear that customers care about the ethics of a business just as much as employees do, if not more. Those businesses that seem to care for their customers and employees positively stand apart from those that turn a blind eye to these aspects.
If a company goes a step beyond and commits to play its part within social issues, its efforts for ensuring diversity, offering equal opportunity, and addressing climate change appeal to customers as well. This gives you an excellent chance to connect with your customers by simply defining your position on certain aspects.
When you highlight your business’ standing on any of these aspects through video content, your emails can strike a chord with your audience. No matter if you are explaining your stance on the gender pay gap or flexible work environments, visually highlighting your company culture could go a long way towards elevating your profile to existing and new audiences alike.
This customer-facing content also holds its own on holidays such as Veterans Day as well as special occasions such as Mother’s Day and Father’s Day. By showcasing your business’ support for different groups throughout the year, you can continue reaping the rewards of using videos in email campaigns.
Share engaging content
When it comes to creating video messages that garner the audience’s interest, you have a world of opportunity in front of you. From making informative clips that highlight organizational values to producing entertaining videos that chronicle product development, you have various approaches at hand to make your selection.
You can also use a variety of methods to produce these videos. These options include but are not limited to visual effects, animation, and drone photography. These techniques can improve the impact of your messaging and give your audiences cogent reasons to interact with your promotional content.
In order to create compelling video marketing content, you can work with a video production team. These experts can help you produce videos that are technically sound, visually appealing, and emotionally effective.
From there, you can use specialized tools to design email layouts, as well as to create and manage content such as videos within them. This provides your emails with a visually striking design, and encourages your audiences to interact with the content that you are offering to them.
These strategies for creating and disseminating content elevate the benefits of sharing videos through emails. This also delivers the intended effects of enhanced CTR and ROI.