Why you should embed videos in your email
There are many reasons why you should use videos in email marketing campaigns.
First and foremost, embedding videos in your emails is a great way to increase click-through rates, which is the ratio of the number of users who click on a link to the total number of users who actually view it.
The goal with any email campaign is to have high click-through rates. Not only do you want your customers to click on the video link you're including, but also go to the page and actually watch the video.
Embedding videos in your emails is another great way to increase open rates. Subscribers are more likely to open an email that says "video" in the subject line because it's more interesting to them.
Most consumers don't want to read through a long email, they'd much rather have the information told to them via video. Videos are also much more engaging than written text, so your subscribers are more likely to watch the whole clip.
Overall, embedding videos in your emails can help generate more leads because your subscribers will be more interested in what you have to say.
Why you shouldn't embed video in an email
Just as there are situations when you should embed a video in an email, there are also situations when you shouldn't. Video marketing can be really effective in some situations, but that doesn't mean it should be used all the time.
Your subscribers may be more inclined to watch videos than they would be to read something, but videos don’t always encourage further engagement. Sometimes, consumers would much rather skim through written content to get the gist of an email rather than watch a full video.
If you embed video in an email, there's also a good chance your subscribers miss the CTA, which is the whole point of email marketing in the first place. Your subscribers might be so distracted by the video that they forget to actually do what you're asking of them.
Videos also don't always look the same on a desktop than they do on a mobile device. So your video email might be easy to access on your laptop, but when you open the email on your phone, it doesn't look quite as nice.
If you decide against having a video in your email but still want to include it in your marketing strategy, you can upload your video onto your own website and link to it in your email. That way, your customers can still see the video without it being the main focus of the email.