9. Test your emails
A/B testing, also known as split testing, allows you to send different versions of your campaign to your subscribers to find out which form of the campaign delivers the best results.
With A/B tests, you want to find out which segment likes what types of content the most. Therefore, you want to pay close attention to the results and not repeat unappreciated messaging to the wrong people. Testing is critical to writing sales emails that convert.
The campaigns you design in Mailchimp will always look a little different when they’re sent and viewed in your recipients’ inboxes. And different email clients and devices display HTML emails according to their individual rendering engines. Before you send an email, we recommend using the preview and testing tools we’ve created so you can preview what your design will look like as a live campaign in various email clients.
In just a few clicks, our Inbox Preview feature automates this testing process by generating different renderings of your campaign as it will appear across up to 40 email clients.
10. Analyze campaign reports
Ignoring your reports means you’ll miss key information about your customers and campaigns that can inform your marketing strategy. Keeping tabs on the day and time your campaigns see the most engagement will tell you when you should send your e-commerce emails to get the greatest return. Your campaign reports will provide insight into what an audience likes and dislikes in terms of emails. Paying attention to these reports is your key to creating emails your audience actually wants to see. It can also help you pinpoint the best time to send an email.
One of the benefits of using Mailchimp for your email marketing is being able to track and measure the results of every campaign you send. Mailchimp’s account dashboard and campaign reports contain a lot of data that can help you analyze how your campaigns are performing and provide insight on what you can do to improve future campaigns. You can also use Mailchimp's email marketing statistics by industry as a benchmark.
If you’re an online seller and connect your store to Mailchimp, you can track e-commerce data from your customers to create personalized campaigns and automations. Our e-commerce segments allow you to narrow down your audience and send more relevant campaigns if you’d like to showcase items from your store to customers who purchased similar products or offer a discount to those who have spent over a certain amount.
11. Refrain from using a no-reply email
An email campaign best practice that shouldn’t be ignored is to avoid using no-reply email addresses. No-reply email addresses don't allow you to receive replies from recipients. As a result, you may miss out on valuable conversations with your audience. These types of emails often lead to a poor customer experience, especially if you haven't provided another way for your contacts to reach you. No-reply emails also significantly impact deliverability since they're often filtered as spam.
12. Ensure emails look good on mobile
Many consumers will read your emails via their mobile devices, regardless of the industry you’re in. So it's important to ensure your emails look good in a mobile format. Make sure the text wraps well to fit the screen, everything is functional, and the content is easy to read. This is just one aspect of good email marketing design.
With Mailchimp, you can easily preview your emails to make sure they look good across different web and mobile email clients.
13. Personalize your emails
Personalizing individual emails is a powerful way to set customer loyalty in stone. Everyone likes to feel heard, and customizing emails to include a contact's name is one way to do just that. You can also include tailored shopping recommendations or birthday promo codes to show your appreciation.